What is Lotame?
Lotame operates a Software-as-a-Service (SaaS) data management platform designed to empower publishers, marketers, and advertising agencies. Headquartered in Columbia, Maryland, the company provides tools that enable businesses to identify new customers and leverage data for informed marketing and business strategies. Its core offering facilitates the complex process of data unification, activation, and analysis within the digital advertising ecosystem, positioning Lotame as a key player in the data technology landscape.
How much funding has Lotame raised?
Lotame has raised a total of $61.7M across 6 funding rounds:
Series A
$10M
Series B
$13M
Series C
$11M
Series D
$15M
Private Equity
$2M
Private Equity
$10.7M
Series A (2008): $10M with participation from Hillcrest Management, Battery Ventures, and Betaworks
Series B (2008): $13M led by Battery Ventures
Series C (2010): $11M supported by Hillcrest Management, Emergence Capital Partners, Pinnacle Ventures, and Battery Ventures
Series D (2014): $15M featuring Battery Ventures, TrueBridge Capital Partners, and Emergence Capital Partners
Private Equity (2014): $2M backed by Battery Ventures, TrueBridge Capital Partners, Emergence Capital Partners, and R.J. Finlay & Co.
Private Equity (2015): $10.7M with participation from Battery Ventures, Emergence Capital Partners, and Pinnacle Ventures
Key Investors in Lotame
Battery Ventures
Battery Ventures is a global investment firm that partners with companies at all stages, focusing on software and services, enterprise infrastructure, and online marketplaces. They back businesses developing category-defining products and services.
Emergence Capital Partners
Emergence Capital Partners is a venture capital firm specializing in early-stage enterprise companies, aiming to be a valuable partner for businesses transforming how the world works.
TrueBridge Capital Partners
TrueBridge Capital Partners is a venture capital firm that invests in venture and seed funds, with a focus on early-stage information technology and select venture/growth-stage technology companies.
What's next for Lotame?
With a history of substantial enterprise-level funding and strategic investments, Lotame is well-positioned for continued expansion and innovation in the data solutions market. The company's sustained access to capital suggests a strong market demand for its platform and a clear growth strategy. Future developments are likely to focus on enhancing its SaaS capabilities, expanding its data intelligence offerings, and further integrating with the evolving digital advertising and marketing technology stacks. This strategic backing enables Lotame to navigate the complexities of data privacy regulations and capitalize on emerging opportunities in data monetization and audience segmentation.
See full Lotame company page
