What is LoopMe?
Founded in 2012, LoopMe operates as a sophisticated outcomes-based platform that effectively closes the loop on digital advertising. By utilizing advanced artificial intelligence to optimize media delivery in real-time, the company provides advertisers with measurable insights into brand lift, purchase intent, and consumer consideration. Headquartered in the UK with a global footprint spanning 11 offices, LoopMe serves as a critical infrastructure provider for brands seeking to harmonize their digital and physical marketing goals. The platform's ability to process complex data sets into actionable intelligence positions it as a leader in the competitive ad-tech landscape, facilitating better consumer experiences through data-powered innovation.
How much funding has LoopMe raised?
LoopMe has raised a total of $36.1M across 6 funding rounds:
Angel/Seed
$500K
Other Financing Round
$600K
Series A
$7M
Series B
$10M
Unspecified
$17M
Debt
$1M
Angel/Seed (2013): $500K, investors not publicly disclosed
Other Financing Round (2013): $600K led by Ballpark Ventures, Torben Majgaard, Peter Barry, Russell Buckley, and John Taysom
Series A (2015): $7M supported by OpenOcean and HV Holtzbrinck Ventures
Series B (2017): $10M featuring HV Holtzbrinck Ventures, Open Ocean Capital, and Impulse VC
Unspecified (2018): $17M backed by Impulse VC, HV Holtzbrinck Ventures, Harbert European Growth Capital, OpenOcean, and BGF (Business Growth Fund)
Debt (2020): $1M with participation from PPP
Key Investors in LoopMe
HV Holtzbrinck Ventures
A major holding company and investment firm with a global reach, specializing in print, electronic media, and educational publishing across diverse international markets.
Open Ocean Capital
An early-stage venture capital firm based in Europe that focuses on scaling data-intensive software companies and building category-defining technology businesses.
Impulse VC
A specialized investment fund dedicated to providing financial support to technological internet companies and fostering innovation within the digital landscape.
What's next for LoopMe?
With the recent infusion of $0, LoopMe is well-positioned to scale its technological infrastructure and expand its global reach. The company's strategic focus remains on refining its AI models to provide even greater precision in predicting and influencing consumer behavior. As the digital advertising industry shifts toward privacy-centric, outcomes-focused metrics, LoopMe's platform is uniquely suited to capitalize on this transition. Future growth initiatives will likely involve deepening its presence in key international markets and enhancing its suite of tools for measuring offline impact, thereby solidifying its role as an essential partner for global brands navigating the complexities of modern omnichannel marketing.
See full LoopMe company page
