What is Loopd?
Loopd Inc. specialized in delivering a subscription-based physical intelligence platform tailored for corporate events. Its core offering was an event engagement system designed as a bi-directional CRM solution, facilitating the passive and automatic exchange of content and contact information. By leveraging enterprise IoT analytics and sensors, Loopd gathered and interpreted rich data, providing marketers with sophisticated insights into valuable business relationships and interactions at conferences, exhibits, and product activations. The company was acquired by etouches in 2017, integrating its product into etouches' cloud-based platform aimed at streamlining event processes and enhancing ROI.
How much funding has Loopd raised?
Loopd has raised a total of $2.5M across 2 funding rounds:
Angel/Seed
$1M
Debt
$1.5M
Angel/Seed (2014): $1M, investors not publicly disclosed
Debt (2015): $1.5M, investors not publicly disclosed
What's next for Loopd?
The substantial enterprise-level funding Loopd received indicates a strategic focus on scaling its innovative IoT analytics and CRM solutions within the corporate events sector. While the company has since been acquired, the nature of its funding suggests a trajectory towards market leadership and integration into larger event management ecosystems. This strategic investment likely fueled further development of its physical intelligence capabilities and expanded its reach, positioning it for significant impact within the event technology landscape.
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