What is Lookiero?
Lookiero operates as a specialized online personal shopping service, providing a curated selection of women's apparel directly to consumers. By utilizing a blend of human expertise and proprietary styling technology, the company offers a personalized shopping experience that minimizes the friction typically associated with online fashion retail. The platform's market position is defined by its focus on customer retention through high-quality, style-aligned product discovery, which has proven to be a resilient model in the evolving digital retail sector.
How much funding has Lookiero raised?
Lookiero has raised a total of $63.5M across 3 funding rounds:
Other Financing Round
$13.7M
Series C
$30M
Unspecified
$19.8M
Other Financing Round (2019): $13.7M with participation from MMC Ventures
Series C (2021): $30M led by Perwyn, MMC Ventures, All Iron Ventures, and Bonsai Partners
Unspecified (2026): $19.8M supported by Perwyn, 10x Group, Ekarpen Private Equity, and Bonsai Partners
Key Investors in Lookiero
Perwyn
Perwyn is a transformational private equity firm specializing in majority and significant minority investments in high-potential European businesses across technology and consumer markets.
10x Group
10x Group is a venture capital firm that invests in founders across Europe and Silicon Valley, focusing on growth and late-stage companies within the software and technology sectors.
Ekarpen Private Equity
EKARPEN is an investment company focused on supporting and revitalizing the industrial fabric of the Basque Country by investing in unlisted companies with significant operational assets.
What's next for Lookiero?
Looking ahead, the infusion of capital is expected to accelerate Lookiero's operational professionalization and international expansion efforts. As the company transitions into a more mature enterprise-level lifecycle stage, strategic priorities will likely include the optimization of supply chain logistics and the enhancement of its recommendation engine. By deepening its integration with European consumer markets and potentially exploring new product categories, Lookiero aims to solidify its status as a leader in the personalized retail technology space, ensuring long-term value creation for its stakeholders and investors.
See full Lookiero company page
