What is LOLA?
Founded in 2014 by Jordana Kier and Alex Friedman, LOLA has redefined the feminine care market by offering high-quality, 100% cotton products through a convenient subscription service. Headquartered in New York, the company leverages a digital-first strategy to bypass traditional retail barriers, fostering direct relationships with its user base. By prioritizing transparency and ingredient safety, LOLA has established itself as a trusted brand, effectively disrupting a category long dominated by legacy incumbents. Its market position is bolstered by a strong brand identity that resonates with modern consumers seeking convenience and health-conscious alternatives.
How much funding has LOLA raised?
LOLA has raised a total of $35.5M across 5 funding rounds:
Other Financing Round
$1.2M
Angel/Seed
$3M
Series A
$7M
Series B
$24M
Debt
$350K
Other Financing Round (2015): $1.2M with participation from BoxGroup and RSE Ventures
Angel/Seed (2016): $3M led by Neil Blumenthal, Jonathan Neman, Jeffrey Raider, BoxGroup, Brand Foundry Ventures, Nathaniel Ru, Expansion Venture Capital, Lerer Hippeau Ventures, 14W, David Gilboa, and BBG Ventures
Series A (2016): $7M supported by Spark Capital
Series B (2018): $24M, investors not publicly disclosed
Debt (2020): $350K backed by PPP
Key Investors in LOLA
Spark Capital
Spark Capital is a full-service investment banking firm that provides comprehensive financial advisory and capital market services to growing enterprises.
BoxGroup
BoxGroup is an early-stage investment firm that focuses on supporting innovative startups through strategic guidance and capital deployment.
Lerer Hippeau Ventures
Lerer Hippeau is a prominent venture capital firm that specializes in early-stage investments, leveraging the expertise of former operators to foster long-term startup success.
What's next for LOLA?
Looking ahead, the recent capital injection positions LOLA to further optimize its supply chain and diversify its product portfolio. As the company transitions into a more mature enterprise phase, strategic focus will likely shift toward enhancing customer retention metrics and exploring omnichannel distribution opportunities. The backing from a diverse group of venture capital firms provides not only the necessary liquidity for expansion but also access to a wealth of operational expertise. Future growth will be contingent upon the company's ability to maintain its core value proposition while scaling its infrastructure to meet increasing demand in the broader wellness and personal care markets.
See full LOLA company page
