What is LOLA?
Founded in 2014 by Jordana Kier and Alex Friedman, LOLA has established itself as a prominent feminine care brand by prioritizing ingredient transparency and convenience. By offering 100% cotton tampons and related products through a subscription-based service, the company has effectively challenged legacy incumbents in the personal care industry. Headquartered in New York, the brand leverages a direct-to-consumer strategy to foster deep customer loyalty and gather actionable data on consumer preferences, which serves as a significant competitive moat in the crowded health and wellness market.
How much funding has LOLA raised?
LOLA has raised a total of $35.5M across 5 funding rounds:
Other Financing Round
$1.2M
Angel/Seed
$3M
Series A
$7M
Series B
$24M
Debt
$350K
Other Financing Round (2015): $1.2M with participation from BoxGroup and RSE Ventures
Angel/Seed (2016): $3M led by Expansion Venture Capital, BoxGroup, David Gilboa, Nathaniel Ru, 14W, Jeffrey Raider, Jonathan Neman, Lerer Hippeau Ventures, Brand Foundry Ventures, BBG Ventures, and Neil Blumenthal
Series A (2016): $7M supported by Spark Capital
Series B (2018): $24M, investors not publicly disclosed
Debt (2020): $350K backed by PPP
Key Investors in LOLA
Expansion Venture Capital
An early-stage venture capital firm that invests in passionate entrepreneurs at the Pre-seed, Seed, and select Series A stages, providing both financial and operational support.
Lerer Hippeau Ventures
A venture capital firm focused on early-stage investments, leveraging the expertise of former operators to support innovative startups across enterprise and consumer landscapes.
BBG Ventures
An investment firm that backs visionary female founders building the next generation of market-defining consumer products and services.
What's next for LOLA?
With the support of its latest capital allocation, LOLA is well-positioned to expand its product ecosystem and deepen its market penetration. The strategic focus will likely shift toward diversifying its health-centric offerings and optimizing supply chain efficiencies to maintain its premium value proposition. As the company matures, the emphasis will remain on scaling its digital infrastructure to support a growing subscriber base, while simultaneously exploring omnichannel retail opportunities to broaden its reach beyond the digital-first model. The firm's ability to maintain its brand integrity while scaling will be the primary determinant of its long-term success in the competitive consumer health space.
See full LOLA company page
