What is Lochen Equipment?
Established in 1899, Lochen Equipment operates as a premier full-service dealership headquartered in Newburg and Waldo, Wisconsin. The company maintains a diverse portfolio of high-performance machinery, representing industry-leading manufacturers such as Kubota, Gehl, and Brillion. By providing a comprehensive ecosystem of tractors, utility vehicles, and construction equipment, alongside specialized parts and maintenance services, the firm effectively bridges the gap between heavy-duty industrial requirements and the needs of local municipalities and private landowners. Their business model is built upon a century-long legacy of family-oriented service, which has allowed them to cultivate deep-rooted relationships across the Midwest's agricultural and construction sectors.
How much funding has Lochen Equipment raised?
Lochen Equipment has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in Lochen Equipment
PPP
Public-Private Partnership
What's next for Lochen Equipment?
With this late-stage capital, Lochen Equipment is well-positioned to accelerate its modernization initiatives and expand its service footprint. The strategic allocation of these funds will likely focus on optimizing inventory management systems and enhancing the digital infrastructure required to support a modern dealership model. By leveraging this financial backing, the company aims to solidify its competitive advantage, ensuring that its long-standing commitment to customer satisfaction remains scalable in an increasingly digitized equipment market. Future growth will likely involve deepening partnerships with key manufacturers and potentially expanding service capabilities to meet the evolving demands of the construction and farming industries.
See full Lochen Equipment company page
