What is LoanStar?
Founded in 2015 by Andy Turner and Craig Haynes, LoanStar Technologies operates at the intersection of banking and point-of-sale finance. The company addresses a critical market gap by providing financial institutions with the tools to maintain brand control while offering seamless, instant financing solutions through local merchants. The core of their offering, the MerchantLinQ platform, integrates directly with existing bank systems, allowing lenders of varying sizes to deploy sophisticated underwriting and servicing workflows without sacrificing their unique market identity. This B2B2C model has positioned LoanStar as a vital infrastructure provider in the digital lending ecosystem, facilitating growth for both the institutions and the merchants they serve.
How much funding has LoanStar raised?
LoanStar has raised a total of $28.5M across 2 funding rounds:
Other Financing Round
$28M
Stock/Share Issuance
$500K
Other Financing Round (2024): $28M with participation from Sageview Capital and Launch Credit Union
Stock/Share Issuance (2026): $500K, investors not publicly disclosed
Key Investors in LoanStar
Sageview Capital
Sageview Capital is a growth-focused investment firm that partners with founders of software and tech-enabled businesses, providing long-term capital, operating expertise, and a deep executive network to help build enduring category-leading companies.
Launch Credit Union
Launch Credit Union provides a wide range of financial products and services, including personal and business banking solutions, loans, and digital banking options, aimed at promoting financial health and growth for their members.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for LoanStar?
With the recent infusion of capital, LoanStar is poised to enter a new phase of enterprise-level expansion. The strategic roadmap likely involves deepening the integration capabilities of the MerchantLinQ platform and broadening its market penetration across diverse financial sectors. As the company transitions from its established foundation toward a more aggressive scaling phase, the focus will remain on enhancing the efficiency of its loan underwriting engines and strengthening its network of merchant partners. By leveraging this latest investment, LoanStar aims to solidify its status as a category-leading provider of white-label point-of-sale financing technology, ensuring that its banking partners remain competitive in an increasingly digital-first economy.
See full LoanStar company page
