What is Lively?
LIVELY is a direct-to-consumer brand that is establishing a new category called 'Leisure,' blending the aesthetics of lingerie, activewear, and swimwear. The company's philosophy centers on empowering women to live passionately and confidently, with its product offerings serving as a tangible expression of this ethos. LIVELY aims to inspire women with 'wild hearts and boss brains,' moving beyond traditional product lines to foster a broader lifestyle movement.
How much funding has Lively raised?
Lively has raised a total of $10.5M across 2 funding rounds:
Angel/Seed
$4M
Series A
$6.5M
Angel/Seed (2016): $4M with participation from Gelmart International and GGV Capital
Series A (2018): $6.5M, investors not publicly disclosed
Key Investors in Lively
Gelmart International
Gelmart International, a part of the Rafar Group, is a seasoned intimates manufacturer with over 70 years of experience, known for its brand-building capabilities and partnerships with major retailers. Their expertise in design, production, and brand development, including the successful launch of LIVELY, positions them as a strategic partner in the apparel sector.
GGV Capital
GGV Capital is a global venture firm that invests in early-stage to growth-stage companies across social/internet, enterprise tech, and smart tech sectors. With a strong track record of backing successful global companies, GGV Capital provides strategic capital and operational support to help portfolio companies scale.
What's next for Lively?
With a major strategic investment, LIVELY is poised for significant expansion. The company's focus on creating a distinct market category and its mission-driven approach suggest a trajectory towards scaling its brand presence and product innovation. Future growth will likely involve deepening its connection with its community and potentially exploring new product verticals within the 'Leisure' concept, leveraging this capital to solidify its market position and reach a wider audience.
See full Lively company page
