What is Lively?
Lively operates at the intersection of comfort and high-style, pioneering a category it defines as Leisure. The company is fundamentally reshaping the intimate apparel industry by prioritizing a mindset of empowerment and confidence. By blurring the traditional boundaries between functional lingerie and lifestyle apparel, Lively has established a distinct brand identity that resonates with a demographic seeking both aesthetic appeal and practical utility. Its market position is supported by a vertically integrated approach that emphasizes product innovation and a community-driven ethos, effectively challenging legacy retail models.
How much funding has Lively raised?
Lively has raised a total of $10.5M across 2 funding rounds:
Angel/Seed
$4M
Series A
$6.5M
Angel/Seed (2016): $4M with participation from GGV Capital and Gelmart International
Series A (2018): $6.5M, investors not publicly disclosed
Key Investors in Lively
GGV Capital
A global venture firm with a multi-stage focus, GGV Capital specializes in backing high-growth companies across the social, internet, and enterprise technology sectors.
Gelmart International
An experienced intimates manufacturer and brand builder with over 70 years of industry expertise, providing vertical supply chain support and manufacturing capabilities.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for Lively?
With the infusion of capital from its latest financing round, Lively is well-positioned to accelerate its operational footprint and deepen its market penetration. The strategic focus will likely shift toward optimizing supply chain efficiencies and expanding its digital-first retail presence. As the company matures beyond its initial growth phase, the emphasis will remain on scaling its #livingLIVELY movement, potentially exploring new product categories that align with its core mission of empowering women through versatile, high-quality apparel. Continued investment in brand equity and customer acquisition will be critical as the firm seeks to solidify its status as a leader in the evolving direct-to-consumer landscape.
See full Lively company page
