What is Lively?
Lively operates at the intersection of lingerie, activewear, and swimwear, effectively pioneering a new market segment the company defines as Leisure. By blurring the lines between traditional categories, the firm delivers products that cater to a modern, multifaceted lifestyle. The company's value proposition is rooted in a mission to empower women through a combination of smart design and a confident, purpose-driven brand identity. This approach has allowed Lively to transcend the traditional retail model, fostering a community-centric movement that emphasizes both product utility and emotional resonance.
The company's market position is bolstered by a sophisticated supply chain and a clear understanding of the evolving needs of the contemporary consumer. By focusing on the intersection of comfort and aesthetic appeal, Lively has successfully challenged legacy incumbents, proving that a brand-first strategy can drive significant growth in a saturated market.
How much funding has Lively raised?
Lively has raised a total of $10.5M across 2 funding rounds:
Angel/Seed
$4M
Series A
$6.5M
Angel/Seed (2016): $4M with participation from Gelmart International and GGV Capital
Series A (2018): $6.5M, investors not publicly disclosed
Key Investors in Lively
Gelmart International
A leading intimates manufacturer and brand builder with over 70 years of experience, specializing in vertical supply chain management and sustainable product innovation.
GGV Capital
A global venture firm that invests in local founders across seed-to-growth stages, with a diverse portfolio spanning social, enterprise, and smart technology sectors.
Undisclosed Investors
What's next for Lively?
With the support of its latest capital injection, Lively is well-positioned to scale its operations and deepen its market presence. The strategic focus will likely shift toward expanding its product ecosystem and enhancing its digital-first distribution channels. As the company continues to refine its Leisure category, the emphasis will remain on maintaining the brand's core ethos while scaling manufacturing efficiencies and customer acquisition strategies. The backing from seasoned investors suggests a long-term commitment to building a sustainable, high-growth enterprise that continues to disrupt traditional retail norms through innovation and consumer-centric design.
See full Lively company page
