What is LiveLike?
Headquartered in New York, LiveLike operates as a sophisticated audience engagement platform designed to convert passive online viewers into active, loyal fans. By integrating customized, interactive experiences into digital media, the company provides a unique value proposition for sports leagues, broadcasters, and entertainment entities. Their technology stack facilitates on-demand VR media content and real-time engagement tools, effectively bridging the gap between content creators and their consumer base. In an era where digital attention is the primary currency, LiveLike serves as a critical infrastructure provider for organizations seeking to deepen fan loyalty and maximize digital monetization strategies.
How much funding has LiveLike raised?
LiveLike has raised a total of $27.5M across 6 funding rounds:
Multiple Rounds
$10.1M
Private Equity
$7.5M
Series B
$9.6M
Debt
$350K
Unspecified (2016): $50K with participation from NFL
Private Equity (2016): $5M, investors not publicly disclosed
Series A (2016): $5M supported by Dentsu Ventures, Clearstone Venture Partners, Residence Ventures, Evolution Media, Courtside Ventures, and Techstars
Private Equity (2017): $7.5M, investors not publicly disclosed
Series B (2018): $9.6M backed by Tamar Capital, Greycroft Partners, Evolution Media, Lepe Partners, Dentsu Ventures, GC VR Gaming Tracker Fund, and Courtside Ventures
Debt (2020): $350K with participation from PPP
Key Investors in LiveLike
Greycroft Partners
A prominent venture capital firm specializing in the Internet and mobile markets, providing strategic connections to help startups scale and gain visibility.
Courtside Ventures
An early-stage venture fund focused on the intersection of sports, lifestyle, and gaming, targeting high-growth opportunities in content creation and infrastructure.
Dentsu Ventures
The corporate venture capital arm of the Dentsu Group, dedicated to fostering innovation through business development support and global partnership strategies.
What's next for LiveLike?
Looking ahead, LiveLike is positioned to capitalize on the accelerating demand for immersive digital experiences. The recent infusion of capital provides the necessary runway to expand its technological capabilities and broaden its footprint within the global sports and gaming ecosystems. As the company continues to refine its engagement metrics and interactive features, it is likely to focus on scaling its enterprise partnerships and exploring new frontiers in virtual reality and real-time content delivery. The strategic backing from industry-aligned investors suggests a clear path toward sustained growth and potential market leadership in the interactive media space.
See full LiveLike company page
