What is LiveIntent?
Founded in 2009 and headquartered in New York, LiveIntent operates as a sophisticated people-based marketing platform. The company provides a comprehensive suite of advertising, monetization, and identity solutions designed to help publishers and brands maximize the value of their first-party data. By leveraging a unique identity graph, LiveIntent enables marketers to reach audiences across various channels with precision and scale. Its market position is defined by its ability to navigate the shifting landscape of digital privacy, offering a resilient alternative to traditional third-party cookie-based tracking methods.
How much funding has LiveIntent raised?
LiveIntent has raised a total of $32.6M across 3 funding rounds:
Series A
$4.6M
Series B
$8M
Series C
$20M
Series A (2009): $4.6M with participation from Battery Ventures and First Round Capital
Series B (2011): $8M led by Grape Arbor, LLC, First Round Capital, Battery Ventures, and Shasta Ventures
Series C (2014): $20M supported by Bullpen Capital, VR, lpha Capital, and Valor Capital
Key Investors in LiveIntent
Battery Ventures
A global venture capital firm with a long history of backing category-defining businesses in software, enterprise infrastructure, and online marketplaces.
First Round Capital
A prominent venture capital firm focused on supporting innovative startups across various sectors, known for its track record in driving significant market results.
Valor Capital Group
A cross-border venture fund specializing in fintech and enterprise software, connecting US and global technology markets to drive long-term innovation.
What's next for LiveIntent?
Looking ahead, the infusion of capital positions LiveIntent to accelerate its product roadmap and expand its footprint in the enterprise software market. As the industry pivots toward privacy-first advertising, the company is well-positioned to capitalize on the demand for identity-centric solutions. Strategic priorities likely include enhancing its machine learning capabilities, deepening its integration with major enterprise marketing stacks, and exploring international market expansion. By maintaining its focus on high-value identity resolution, LiveIntent is poised to remain a critical component of the modern digital advertising infrastructure, driving sustainable growth for its partners and stakeholders alike.
See full LiveIntent company page
