What is Linkby?
Founded in 2020, Linkby has rapidly evolved into a sophisticated platform designed to streamline the complexities of editorial coverage. The company operates at the intersection of media relations and performance marketing, offering a centralized hub that enables organizations to unlock high-quality editorial placements at scale. By leveraging a proprietary network and data-driven insights, Linkby addresses the fragmented nature of global media outreach, providing a unified solution for enterprises aiming to enhance their digital footprint. Its market position is defined by its ability to bridge the gap between content creators and global brands, facilitating seamless collaboration that drives measurable impact across diverse international markets.
How much funding has Linkby raised?
Linkby has raised a total of $19M across 2 funding rounds:
Series A
$4M
Series B
$15M
Series A (2024): $4M with participation from Perennial Value Management and OIF Ventures
Series B (2025): $15M led by Volition Capital
Key Investors in Linkby
Volition Capital
Volition Capital is an award-winning growth equity firm that focuses on investing in a select number of founder-owned, capital-efficient businesses aiming for market leadership.
Perennial Value Management
Perennial Investment Management Limited is a diversified investment firm overseeing significant assets across equities and fixed income, acting as a key institutional backer.
OIF Ventures
OIF Ventures is a venture capital firm focused on empowering technology founders by offering industry expertise, deep networks, and strategic assistance.
What's next for Linkby?
With the successful closure of this major strategic investment, Linkby is well-positioned to accelerate its international expansion and enhance its technological capabilities. The capital will likely be deployed to deepen market penetration in existing regions while exploring new territories, further cementing its role as a leader in the editorial technology space. As the company transitions from its scaling phase into a more mature enterprise-level operation, the focus will shift toward optimizing its platform for greater efficiency and expanding its suite of services to meet the evolving demands of global marketing teams. This infusion of resources provides the necessary runway to sustain innovation and maintain a competitive edge in an increasingly crowded digital media ecosystem.
See full Linkby company page
