What is Linkby?
Founded in 2020, Linkby operates as a sophisticated platform designed to unlock editorial coverage for enterprises on a global scale. The company addresses the fragmentation inherent in international media relations by offering a unified interface that simplifies the procurement and management of editorial placements. By bridging the gap between brands and publishers, Linkby facilitates high-impact content marketing strategies that are both scalable and measurable. Its market position is defined by its ability to provide enterprise-level clients with a streamlined, data-backed approach to securing earned media, effectively transforming how organizations approach their digital presence in competitive international markets.
How much funding has Linkby raised?
Linkby has raised a total of $19M across 2 funding rounds:
Series A
$4M
Series B
$15M
Series A (2024): $4M with participation from Perennial Value Management and OIF Ventures
Series B (2025): $15M led by Volition Capital
Key Investors in Linkby
Volition Capital
Volition Capital is an award-winning growth equity firm that focuses on investing in a select number of founder-owned, capital-efficient businesses aiming for market leadership.
OIF Ventures
OIF Ventures is a venture capital firm focused on empowering technology founders by offering industry expertise, deep networks, and unwavering assistance.
Perennial Value Management
Perennial Value Management is a diversified investment group overseeing significant assets across equities and fixed income, acting as a key institutional backer.
What's next for Linkby?
With the infusion of this latest capital, Linkby is poised to accelerate its international expansion and deepen its technological capabilities. The strategic focus will likely shift toward enhancing the platform's automation features and expanding its publisher network to capture a larger share of the enterprise content marketing budget. As the company matures, the emphasis will remain on maintaining its competitive edge in the digital media sector, leveraging its recent funding to solidify its role as an essential partner for global brands. The backing from seasoned growth equity firms suggests a clear path toward market leadership and potential long-term scalability in the evolving media technology ecosystem.
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