What is Lights On?
Lights On operates at the intersection of hospitality technology and performance marketing. By offering an integrated suite of services—ranging from website content management to sophisticated revenue optimization strategies—the company addresses the critical need for independent properties to compete with larger, global chains. Their business model leverages data-driven insights to enhance customer engagement and drive measurable business outcomes. By focusing on the unique challenges faced by independent hotels and restaurants, Lights On has established itself as a vital partner for operators seeking to maximize visibility and profitability in an increasingly digital-first landscape.
How much funding has Lights On raised?
Lights On has raised a total of $2M across 3 funding rounds:
Debt
$79K
Debt
$1.8M
Debt
$150K
Debt (2021): $79K with participation from PPP
Debt (2024): $1.8M led by Live Oak Bank
Debt (2024): $150K supported by Live Oak Bank
Key Investors in Lights On
Live Oak Bank
A specialized financial institution known for its deep expertise in small business lending and industry-specific financing solutions.
PPP
Public-Private Partnership
What's next for Lights On?
The recent strategic investment provides Lights On with the necessary liquidity to scale its service offerings and deepen its technological infrastructure. As the hospitality industry continues to recover and evolve, the company is expected to prioritize the expansion of its performance marketing capabilities and the refinement of its revenue management algorithms. By utilizing this capital to enhance its proprietary data tools, Lights On aims to solidify its competitive advantage, ensuring that independent properties can maintain high occupancy rates and optimized revenue streams through superior digital presence and targeted marketing execution.
See full Lights On company page
