What is Lickd?
Founded in 2017 and headquartered in London, Lickd operates a sophisticated digital platform designed to solve the persistent friction between music rights holders and video content creators. The company provides a seamless licensing marketplace where creators can legally integrate high-quality music into their YouTube videos. This mechanism effectively eliminates the risk of copyright strikes and the subsequent loss of ad revenue, which has historically plagued the creator ecosystem. By aligning the interests of major labels with the needs of independent digital creators, Lickd has established a unique market position that balances creative freedom with intellectual property compliance.
How much funding has Lickd raised?
Lickd has raised a total of $7M across 1 funding round:
Unspecified
$7M
Unspecified (2021): $7M with participation from Nick Mason Group, Warner Music Group, and Epic Games
Key Investors in Lickd
Nick Mason Group
An investment entity associated with industry expertise, focusing on strategic growth opportunities within the music and entertainment sectors.
Warner Music Group
Warner Music Group (WMG) is a global entertainment company that unites artists, songwriters, and technology to shape music culture worldwide. Through its renowned labels, music publishing arm, and artist services divisions, WMG develops, distributes, and promotes diverse musical content, supporting both major and independent artists.
Epic Games
Epic Games was founded in 1991. This company provides the manufacturing and retailing of video games and software for multiple devices and platforms. Their headquarters are located in Cary, North Carolina.
What's next for Lickd?
With this major enterprise-level funding, Lickd is poised to accelerate its market penetration and expand its technological capabilities. The strategic focus will likely center on scaling its licensing engine to support a broader array of platforms and enhancing its automated rights management tools. As the creator economy continues to mature, Lickd's ability to provide frictionless access to premium audio assets will be critical in maintaining its competitive advantage. The company is expected to leverage this capital to deepen its partnerships with global music entities, further solidifying its role as the primary intermediary for legal music integration in digital media.
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