What is Licious?
Founded in 2015 and headquartered in India, Licious operates as a direct-to-consumer meat and seafood company. It has established a strong presence by offering a wide range of fresh, high-quality products, aiming to disrupt the traditional unorganized meat market. The company's business model focuses on a farm-to-fork approach, ensuring quality control and a seamless customer experience through its integrated supply chain and technology-driven operations. Licious has positioned itself as a leader in the premium segment of the Indian food industry, catering to a growing consumer base that values convenience, quality, and hygiene.
How much funding has Licious raised?
Licious has raised a total of $488M across 8 funding rounds:
Angel/Seed
$1M
Series A
$3M
Series B
$10M
Series C
$25M
Series D
$25M
Series E
$30M
Series G
$52M
Series F
$342M
Angel/Seed (2015): $1M with participation from Mohandas Pai
Series A (2016): $3M led by Mayfield
Series B (2017): $10M supported by 3One4 Capital, Sistema Asia Capital, Neoplux Technology Fund, and Mayfield
Series C (2018): $25M featuring Mayfield, Innoven Capital, Sistema Asia Capital, UCLA, Vertex Ventures, 3One4 Capital, and Bertelsmann India Investments
Series D (2018): $25M backed by Bertelsmann India Investments, Vertex Ventures, Nichirei, and 3One4 Capital
Series E (2019): $30M with participation from Sistema Asia Fund, Vertex, 3one4 Capital, and Bertelsmann India Investments
Series G (2021): $52M led by IIFL AMC
Series F (2022): $342M supported by 3one4 Capital, Axis Growth Avenues, AIF, Brunei Tourism, Vertex Ventures, Multiples, Amansa Capital, Bertelsmann India Investments, and Kotak PE
Key Investors in Licious
Bertelsmann India Investments
Bertelsmann India Investments is a venture capital fund focused on early growth-stage tech startups across various sectors including healthtech, fintech, agritech, and edtech. As the strategic investment arm of Bertelsmann SE & Co. KGaA in India, BII combines global reach with local insights to empower founders and foster long-term growth.
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm that supports founders creating a smarter digital economy through B2B software. They focus on partnering with and investing in early-stage infrastructure and SaaS companies, leveraging their experience as former founders and operators.
3one4 Capital
3one4 Capital is a venture capital firm focused on supporting early-stage, mission-oriented companies in India that aim for inclusive value creation and sustainable growth. The firm employs a deep-involvement model to help founders navigate market leadership by leveraging consumer insights and growth opportunities.
What's next for Licious?
The recent major strategic investment signifies Licious's robust trajectory and potential for further scaling. This capital will likely be deployed to enhance its supply chain infrastructure, expand its product portfolio, and deepen its market penetration across India. With a focus on technology and operational efficiency, Licious is poised to capitalize on the increasing demand for convenient and high-quality food solutions. The company's strategic backing from prominent investors suggests a clear path towards market leadership and potential diversification into related food categories, solidifying its position in the competitive e-commerce landscape.
See full Licious company page
