What is Licious?
Founded in 2015, Licious operates as a direct-to-consumer meat and seafood brand, leveraging technology to ensure quality, hygiene, and supply chain transparency. By bypassing traditional, fragmented retail channels, the company has established a robust market position, catering to the growing demand for premium, processed, and fresh protein products in India. Its business model focuses on end-to-end control, from procurement to last-mile delivery, which has been instrumental in building brand loyalty and operational efficiency.
How much funding has Licious raised?
Licious has raised a total of $488M across 8 funding rounds:
Angel/Seed
$1M
Series A
$3M
Series B
$10M
Series C
$25M
Series D
$25M
Series E
$30M
Series G
$52M
Series F
$342M
Angel/Seed (2015): $1M with participation from Mohandas Pai
Series A (2016): $3M led by Mayfield
Series B (2017): $10M supported by Sistema Asia Capital, 3One4 Capital, Neoplux Technology Fund, and Mayfield
Series C (2018): $25M featuring Mayfield, UCLA, Innoven Capital, Vertex Ventures, 3One4 Capital, Bertelsmann India Investments, and Sistema Asia Capital
Series D (2018): $25M backed by Bertelsmann India Investments, Vertex Ventures, Nichirei, and 3One4 Capital
Series E (2019): $30M with participation from Vertex, Bertelsmann India Investments, Sistema Asia Fund, and 3one4 Capital
Series G (2021): $52M led by IIFL AMC
Series F (2022): $342M supported by 3one4 Capital, Axis Growth Avenues, Kotak PE, AIF, Brunei Tourism, Bertelsmann India Investments, Multiples, Amansa Capital, and Vertex Ventures
Key Investors in Licious
3one4 Capital
3one4 Capital is a venture capital firm focused on supporting early-stage, mission-oriented companies in India that aim for inclusive value creation and sustainable growth.
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm that supports founders creating a smarter digital economy through B2B software and infrastructure.
Bertelsmann India Investments
Bertelsmann India Investments is a venture capital fund focused on early growth-stage tech startups across various sectors including healthtech, fintech, and agritech.
What's next for Licious?
Following its latest major strategic investment, Licious is well-positioned to accelerate its geographic footprint and deepen its product portfolio. The company is expected to prioritize infrastructure optimization and cold-chain logistics to maintain its competitive edge in the rapidly evolving consumer internet sector. As it moves beyond its current scale, the focus will likely shift toward sustainable growth, enhancing unit economics, and potentially exploring new categories within the broader food and beverage ecosystem to drive long-term value for its stakeholders.
See full Licious company page
