What is Let's Do This?
Founded in 2016, Let's Do This operates a sophisticated digital marketplace that connects athletes with endurance events worldwide. By streamlining the discovery and registration process for marathons, triathlons, and cycling races, the platform addresses the fragmentation inherent in the event management industry. The company serves as a critical bridge between event organizers and a global community of participants, leveraging network effects to drive user acquisition and retention. Its market position is reinforced by a robust technological framework that simplifies complex booking workflows, positioning the firm as a vital utility in the athletic participation economy.
How much funding has Let's Do This raised?
Let's Do This has raised a total of $80M across 3 funding rounds:
Angel/Seed
$5M
Series A
$15M
Series B
$60M
Angel/Seed (2019): $5M with participation from Andy Philips, Index Ventures, Simon Nixon, Usain Bolt, Paul Buchheit, Tim Thackrah, Shasta Ventures, Y Combinator, FJ Labs, Serena Williams, Paula Radcliffe, Yuri Sagalov, and Pete Flint
Series A (2020): $15M led by EQT, Y Combinator, Usain Bolt, Pete Flint, and Serena Williams
Series B (2022): $60M supported by Headline, EQT, Y Combinator, Craft Ventures, Morpheus, and The NFX
Key Investors in Let's Do This
Y Combinator
Established in 2005 and located in Mountain View, California, Y Combinator provides seed funding for startup businesses and to gauge investors for businesses.
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO, partnering with founders who challenge the status quo to build enduring companies.
Craft Ventures
Craft Ventures is a venture firm focused on building great companies, particularly in the B2B technology sector, providing valuable insights and access to senior talent for early-stage companies.
What's next for Let's Do This?
With the latest injection of capital, Let's Do This is well-positioned to scale its operations and enhance its marketplace features. The strategic focus will likely shift toward deepening market penetration in key international territories and optimizing the user experience for both event organizers and participants. As the company matures, the emphasis will remain on leveraging its data-driven insights to improve event discovery and conversion rates. By maintaining its focus on the endurance sports vertical, Let's Do This aims to set new standards for digital event management, ensuring that it remains the primary destination for athletes seeking their next challenge.
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