What is Learfield?
Learfield, headquartered in Plano, Texas, specializes in managing the multimedia and sponsorship rights for collegiate institutions, conferences, and arenas. The company provides comprehensive support for athletic departments across all competitive levels, integrating technology and marketing strategies to maximize revenue and engagement for its partners. Its operations span across the United States, facilitating crucial connections between athletic programs and corporate sponsors.
How much funding has Learfield raised?
Learfield has raised a total of $417.6M across 3 funding rounds:
Private Equity
$50.6M
Debt
$125M
Unspecified
$242M
Private Equity (2011): $50.6M, investors not publicly disclosed
Debt (2020): $125M led by Deutsche Bank
Unspecified (2021): $242M supported by Endeavor, Silver Lake, and Atairos
Key Investors in Learfield
Silver Lake
Silver Lake is a global technology investment firm, with approximately $101 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia.
Atairos
Atairos is an independent, private company focused on supporting growth-oriented businesses across a wide range of industries. Atairos provides a unique combination of active strategic partnership and patient long-term capital to high-potential companies and their management teams.
Deutsche Bank
Deutsche Bank Aktiengesellschaft, a stock corporation, provides corporate and investment banking, private clients, and asset management products and services in Germany, the United Kingdom, rest of Europe, the Middle East, Africa, the Americas, and the Asia-Pacific.
What's next for Learfield?
The recent major strategic investment in Learfield signals a period of accelerated growth and potential expansion into new markets or technological advancements. With substantial backing, the company is well-positioned to enhance its service offerings, further solidify its market leadership, and explore innovative solutions for collegiate athletic multimedia rights. This capital infusion is expected to drive strategic partnerships and bolster its competitive edge in the dynamic sports marketing landscape.
See full Learfield company page
