What is Leanplum?
Founded in 2012, Leanplum operates within the competitive customer engagement platform sector. Its core offering empowers brands to deliver personalized and timely interactions across multiple channels, a critical capability in today's fast-paced digital landscape. The company's technology aims to bridge the gap between brands and their customers by facilitating real-time communication and engagement strategies. This focus positions Leanplum as a key player for enterprises seeking to enhance their customer relationship management and marketing efforts.
How much funding has Leanplum raised?
Leanplum has raised a total of $120.3M across 6 funding rounds:
Other Financing Round
$100K
Angel/Seed
$825K
Series A
$4.8M
Series B
$11.6M
Series C
$29M
Series D
$74M
Other Financing Round (2012): $100K with participation from Techstars
Angel/Seed (2013): $825K led by VoiVoda Ventures, Kima Ventures, and Techstars
Series A (2014): $4.8M supported by Shasta Ventures
Series B (2015): $11.6M featuring Shasta Ventures and Kleiner Perkins Caufield Byers
Series C (2016): $29M backed by Shasta Ventures, Kleiner Perkins, and Canaan Partners
Series D (2020): $74M with participation from Kleiner Perkins Caufield & Byers, Norwest Venture Partners, Canaan Partners LP, LAUNCHub, and Shasta Ventures
Key Investors in Leanplum
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology and life science companies, backing founders across consumer, enterprise, healthcare, and climate/hard tech with capital and operational support from seed through IPO or acquisition.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
LAUNCHub
LAUNCHub is a leading early-stage venture capital fund that invests in startups from South-Eastern and Central-Eastern Europe. Since 2012, the fund has focused on backing ambitious founders with a global vision, providing initial investments between 0.3 to 3 million euros. They offer strategic guidance, mentorship, and access to a global network of clients and co-investors, helping portfolio companies raise significant follow-on funding. Notable investments include successful European startups such as Quantive, FintechOS, and Giraffe360.
What's next for Leanplum?
The recent major strategic investment in Leanplum, following substantial prior funding rounds including a Series D, indicates a strong market validation and confidence in the company's trajectory. This capital infusion is expected to fuel further innovation in its multichannel engagement platform, potentially expanding its feature set and market reach. Leanplum is likely to leverage this backing to accelerate its growth, enhance its competitive positioning against other enterprise software providers, and further solidify its role in the customer engagement technology space. The company's strategic financing suggests a focus on scaling operations and deepening its technological capabilities.
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