What is LeadPoint?
Founded in 2004, LeadPoint revolutionized the multi-billion dollar online lead generation industry by establishing the first online lead marketplace. Operating as the largest lead exchange, LeadPoint facilitates the trade of hundreds of thousands of voice and data leads monthly to over 2,000 customers, including Fortune 500 enterprises across North America and Europe. The platform enables competitive pricing based on lead criteria and bidding, allowing buyers to filter leads precisely and sellers to efficiently enter multiple verticals. LeadPoint supports diverse sectors such as consumer lending, consumer credit, education, and automotive, providing a unified trading environment for thousands of buyers and sellers.
How much funding has LeadPoint raised?
LeadPoint has raised a total of $16.5M across 6 funding rounds:
Series A
$3M
Series B
$2M
Series C
$2M
Series D
$2.5M
Series E
$6M
Debt
$1M
Series A (2005): $3M, investors not publicly disclosed
Series B (2006): $2M led by Redpoint Ventures
Series C (2006): $2M supported by The European Founders Fund
Series D (2007): $2.5M featuring Breakwater Ventures and Redpoint Ventures
Series E (2008): $6M backed by Redpoint Ventures and SVB Financial Group
Debt (2020): $1M with participation from PPP
Key Investors in LeadPoint
Redpoint Ventures
Redpoint Ventures was founded in 1999 and is a venture capital firm focused on investments in early growth-stage companies.
SVB Financial Group
SVB Financial Group offers commercial and private banking, asset management, private wealth management, brokerage & investment services, funds management, and business valuation services. The company was founded in 1983 and is headquartered in Santa Clara, California.
The European Founders Fund
Undisclosed investor participating in the funding round.
What's next for LeadPoint?
The recent major strategic investment signals a new phase of expansion for LeadPoint, likely focusing on enhancing its technological infrastructure and broadening its market reach. This capital infusion is expected to fuel further innovation in its lead generation marketplace, potentially exploring new verticals or deepening its presence in existing ones. The company's established position as a leading lead exchange suggests a strategic focus on scaling operations and solidifying its competitive advantage through advanced data analytics and platform optimization.
See full LeadPoint company page
