What is LeadPoint?
Founded in 2004, LeadPoint revolutionized the online lead generation industry by establishing the first online lead marketplace. Operating as the largest lead exchange, the company facilitates the monthly trade of hundreds of thousands of voice and data leads. LeadPoint serves over 2,000 customers, including several Fortune 500 entities, across North America and Europe. Its platform enables competitive pricing of leads based on specific criteria and community bidding. Buyers can filter leads to precise specifications, while sellers gain efficiency and access to multiple verticals. The company supports trades in diverse sectors such as consumer lending, consumer credit, education, and automotive, providing a unified trading platform for numerous buyers and sellers.
How much funding has LeadPoint raised?
LeadPoint has raised a total of $16.5M across 6 funding rounds:
Series A
$3M
Series B
$2M
Series C
$2M
Series D
$2.5M
Series E
$6M
Debt
$1M
Series A (2005): $3M, investors not publicly disclosed
Series B (2006): $2M led by Redpoint Ventures
Series C (2006): $2M supported by The European Founders Fund
Series D (2007): $2.5M featuring Breakwater Ventures and Redpoint Ventures
Series E (2008): $6M backed by Redpoint Ventures and SVB Financial Group
Debt (2020): $1M with participation from PPP
Key Investors in LeadPoint
The European Founders Fund
The European Founders Fund is an investment firm that likely focuses on supporting European-based technology companies with growth capital.
Redpoint Ventures
Redpoint Ventures was founded in 1999 and is a venture capital firm focused on investments in early growth-stage companies.
SVB Financial Group
SVB Financial Group offers a wide range of financial services, including commercial and private banking, asset management, and investment services, with a focus on technology and innovation sectors.
What's next for LeadPoint?
The substantial enterprise-level funding context suggests LeadPoint is poised for significant scaling and strategic expansion. This capital injection is likely to fuel advancements in its state-of-the-art platform, potentially enhancing its lead matching algorithms, expanding into new verticals, or strengthening its international presence. The company's focus on optimizing lead quality and marketplace efficiency, coupled with its established customer base, positions it for continued growth and market leadership in the competitive digital advertising landscape.
See full LeadPoint company page
