What is LeadPoint?
Founded in 2004, LeadPoint operates as a sophisticated, high-volume marketplace that facilitates the exchange of consumer leads across diverse verticals such as lending, credit, education, and automotive sectors. By providing a centralized platform for over 2,000 customers, including Fortune 500 entities, the company has effectively digitized the lead generation lifecycle. Its proprietary technology allows for real-time bidding and granular filtering, ensuring that both buyers and sellers optimize their acquisition costs and conversion rates within a competitive, transparent environment.
How much funding has LeadPoint raised?
LeadPoint has raised a total of $16.5M across 6 funding rounds:
Series A
$3M
Series B
$2M
Series C
$2M
Series D
$2.5M
Series E
$6M
Debt
$1M
Series A (2005): $3M, investors not publicly disclosed
Series B (2006): $2M led by Redpoint Ventures
Series C (2006): $2M supported by The European Founders Fund
Series D (2007): $2.5M featuring Breakwater Ventures and Redpoint Ventures
Series E (2008): $6M backed by SVB Financial Group and Redpoint Ventures
Debt (2020): $1M with participation from PPP
Key Investors in LeadPoint
SVB Financial Group
SVB Financial Group offers commercial and private banking, asset management, private wealth management, brokerage & investment services, funds management, and business valuation services.
Redpoint Ventures
Redpoint Ventures was founded in 1999 and is a venture capital firm focused on investments in early growth-stage companies.
Breakwater Ventures
Breakwater Ventures is an investment firm that provides strategic capital and operational support to companies looking to scale their market presence.
What's next for LeadPoint?
As LeadPoint moves forward, the focus remains on enhancing its platform capabilities to accommodate the evolving demands of the digital advertising and lead generation landscape. The recent major strategic investment provides the necessary liquidity to refine its algorithmic matching engines and expand its footprint in international markets. By leveraging its established reputation as a reliable exchange, the company is well-positioned to capitalize on the increasing shift toward data-driven marketing, ensuring that its marketplace remains the primary destination for high-intent consumer data.
See full LeadPoint company page
