What is Laurel & Wolf?
Laurel & Wolf operates as a leading online interior design marketplace, offering accessible and affordable professional interior design services for both residential and commercial spaces across the United States. The platform allows users to create detailed room profiles, pay a flat fee, and receive design concepts from multiple professional interior designers. These designs are tailored to the client's budget and functional needs, providing a comprehensive package including a style board, furniture plan, designer instructions, and a shopping list. Founded by a seasoned interior design lead and a tech entrepreneur, Laurel & Wolf aims to democratize professional interior design.
How much funding has Laurel & Wolf raised?
Laurel & Wolf has raised a total of $25.5M across 3 funding rounds:
Angel/Seed
$1.1M
Series A
$4.4M
Series B
$20M
Angel/Seed (2014): $1.1M with participation from Upside Partnership, Structure Capital, and Wavemaker Partners
Series A (2014): $4.4M led by Upside Partnership, Karlin Ventures, Draper Associates, and Charles River
Series B (2015): $20M supported by Benchmark Capital Partners
Key Investors in Laurel & Wolf
Benchmark Capital Partners
Benchmark Capital Partners is a prominent venture capital firm known for its investments in early-stage technology companies. They are recognized for their hands-on approach and deep industry expertise, often partnering with founders to build category-defining businesses.
Upside Partnership
Upside Partnership is a venture capital firm focused on early-stage investments, providing both financial backing and strategic mentorship to founders. They are known for being an initial institutional investor in many of their portfolio companies.
Karlin Ventures
Karlin Ventures is a real estate company that specializes in creating innovative spaces for leading-edge brands, particularly in sectors like life science and technology. They focus on empowering tenants and driving the development of curated environments.
What's next for Laurel & Wolf?
The recent major strategic investment signifies a pivotal moment for Laurel & Wolf, likely enabling the company to scale its operations, enhance its technology platform, and expand its market reach. This capital will be instrumental in solidifying its position as a leader in the online interior design sector, potentially exploring new service offerings or geographical expansions. The company's trajectory suggests a focus on leveraging technology to further streamline the design process and broaden its customer base, making professional design services more attainable.
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