What is Launchmetrics?
Launchmetrics serves as the definitive Brand Performance Cloud for the FLB industry, providing executives with the intelligence required to optimize creative assets and measure brand impact. By leveraging its proprietary Media Impact Value (MIV) metric, the company enables organizations to benchmark performance against global competitors with unprecedented precision. The platform integrates AI-driven analytics to streamline operational workflows, fostering a culture of accountability and data-backed decision-making. As the industry shifts toward digital-first consumer interactions, Launchmetrics provides the infrastructure necessary for brands to maintain agility and drive profitability in a volatile market landscape.
How much funding has Launchmetrics raised?
Launchmetrics has raised a total of $65M across 2 funding rounds:
Series C
$15M
Series B
$50M
Series C (2015): $15M with participation from OTC Asset Management, Ventech Solutions, and Serena
Series B (2018): $50M led by Bpifrance and Seventure Partners
Key Investors in Launchmetrics
Bpifrance
A French public investment bank that supports companies at every stage of development through credit, guarantees, and equity financing.
Seventure Partners
An active venture capital firm specializing in digital technologies and life sciences, focusing on high-growth startups and sustainable innovation.
Serena
A European venture capital firm that provides operational resources and strategic support to ambitious entrepreneurs building scalable digital businesses.
What's next for Launchmetrics?
The infusion of capital positions Launchmetrics to accelerate its international expansion and deepen its technological moat. By refining its AI-driven intelligence tools, the company is set to further solidify its dominance in the enterprise software space. Future strategic initiatives will likely focus on enhancing the scalability of its performance measurement tools, allowing global brands to harmonize their marketing efforts across fragmented digital channels. As the company matures, the focus remains on maintaining its leadership in the FLB sector while potentially exploring adjacent markets that require high-fidelity brand performance analytics and sophisticated consumer insight engines.
See full Launchmetrics company page
