What is Launchmetrics?
Launchmetrics operates as a leading Brand Performance Cloud, empowering executives in the Fashion, Luxury, and Beauty sectors to effectively connect with contemporary consumers. Leveraging over a decade of specialized industry expertise, the company provides a comprehensive suite of tools and intelligence designed to optimize creative asset utilization, execute impactful brand amplification strategies, and rigorously measure brand performance. Its proprietary AI-driven Media Impact Value™ metric allows clients to benchmark their performance against a global competitor set, fostering agility and informed decision-making. The Brand Performance Cloud is instrumental in streamlining processes, enhancing profitability, and driving efficiency for its clientele.
How much funding has Launchmetrics raised?
Launchmetrics has raised a total of $65M across 2 funding rounds:
Series C
$15M
Series B
$50M
Series C (2015): $15M with participation from Serena, Ventech Solutions, and OTC Asset Management
Series B (2018): $50M led by Bpifrance and Seventure Partners
Key Investors in Launchmetrics
Bpifrance
Bpifrance is a French public investment bank that finances companies across all stages of development, providing credit, guarantees, and equity. They also support innovation, international expansion, and export activities.
Serena
Serena is a European venture capital firm focused on supporting scalable digital businesses, particularly in DeepTech, enterprise software, and marketplaces. They provide operational resources and community access to entrepreneurs.
OTC Asset Management
OTC Asset Management specializes in investing in unlisted companies, providing essential capital for development and strategic support to create shareholder value.
What's next for Launchmetrics?
The substantial enterprise-level backing, including the recent strategic investment, positions Launchmetrics for accelerated growth and market leadership. This capital infusion is anticipated to drive advancements in its AI capabilities and expand its service offerings, further solidifying its role as an indispensable partner for FLB brands navigating the digital landscape. The company's focus on data-driven insights and measurable impact suggests a strategic direction towards enhancing predictive analytics and personalized brand strategies, enabling clients to achieve greater profitability and operational agility.
See full Launchmetrics company page
