What is Launchmetrics?
Launchmetrics operates as the premier Brand Performance Cloud, specifically engineered for the unique demands of the Fashion, Luxury, and Beauty (FLB) industries. The platform integrates AI-driven analytics and the proprietary Media Impact Value metric to provide executives with actionable intelligence. By streamlining creative asset management and brand amplification, the company enables organizations to benchmark performance against global competitors. This technological ecosystem is essential for firms seeking to optimize profitability and maintain operational efficiency in a rapidly shifting digital landscape.
How much funding has Launchmetrics raised?
Launchmetrics has raised a total of $65M across 2 funding rounds:
Series C
$15M
Series B
$50M
Series C (2015): $15M with participation from OTC Asset Management, Serena, and Ventech Solutions
Series B (2018): $50M led by Bpifrance and Seventure Partners
Key Investors in Launchmetrics
Bpifrance
A French public investment bank that supports companies at every stage of development through credit, guarantees, and equity financing to foster innovation and international growth.
Seventure Partners
An active venture capital firm specializing in digital technologies and life sciences, focusing on high-growth startups that address environmental and technological challenges.
OTC Asset Management
An independent management firm dedicated to investing in unlisted companies, providing the necessary capital and strategic guidance to drive long-term shareholder value.
What's next for Launchmetrics?
With a robust foundation of capital, Launchmetrics is poised to accelerate its international expansion and deepen its technological moat. The company's focus remains on scaling its enterprise software capabilities to meet the increasing demand for measurable brand impact. As the FLB sector continues to prioritize digital transformation, Launchmetrics is well-positioned to leverage its existing data intelligence to drive further innovation in consumer insights and market benchmarking. Future growth will likely center on enhancing the predictive power of its AI tools, ensuring that clients remain at the forefront of industry trends while maintaining a sharp focus on accountability and strategic decision-making.
See full Launchmetrics company page
