What is Landing?
Founded in 2019 and headquartered in Birmingham, Alabama, Landing operates at the intersection of real estate and technology, often categorized within the proptech vertical. The company provides a network of fully-finished, move-in-ready apartments, offering members a flexible living experience that eliminates the friction associated with traditional long-term leases. By leveraging a membership model, Landing addresses the needs of a mobile workforce and urban professionals who prioritize convenience and agility in their housing choices. The company's market position is defined by its ability to manage a distributed portfolio of residential assets, effectively bridging the gap between hospitality and long-term residential leasing.
How much funding has Landing raised?
Landing has raised a total of $455M across 6 funding rounds:
Series A
$20M
Debt
$30M
Series B
$45M
Debt
$55M
Series C
$125M
Debt
$180M
Series A (2020): $20M with participation from Greycroft Partners, Maveron, and Abstract Ventures
Debt (2020): $30M led by Greycroft Partners, Maveron, and Abstract Ventures
Series B (2021): $45M supported by Greycroft Partners, Maveron, and Foundry Group
Debt (2021): $55M, investors not publicly disclosed
Series C (2022): $125M backed by Delta-v Capital, Foundry, and Greycroft Partners
Debt (2025): $180M, investors not publicly disclosed
Key Investors in Landing
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
Maveron
Maveron is a consumer-only venture capital firm that partners with innovative entrepreneurs to transform consumer experiences and industries, with a focus on human behavior and technological disruption.
Foundry Group
Foundry Group is a venture capital firm focused on investing in early-stage information technology, Internet, and software startups, committed to helping entrepreneurs turn great ideas into great companies.
What's next for Landing?
With the support of its latest capital injection, Landing is well-positioned to accelerate its growth trajectory and refine its operational infrastructure. The company is expected to focus on expanding its geographic reach into new urban markets while enhancing its proprietary technology platform to improve member acquisition and retention. As the firm matures, the strategic deployment of these funds will likely center on optimizing asset utilization and deepening its competitive moat in the flexible housing sector. Investors remain focused on the company's ability to scale its membership base while maintaining the high service standards that define its brand identity in an increasingly crowded proptech landscape.
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