What is Landing?
Founded in 2019 and headquartered in Birmingham, Alabama, Landing offers a network of fully-finished urban apartments, providing members with a flexible and modern living experience. The company aims to redefine urban residential living by combining the convenience of furnished apartments with the flexibility of short-term leases, catering to a demographic seeking adaptable housing solutions in metropolitan areas. Landing's approach addresses the evolving needs of renters who value convenience, community, and mobility.
How much funding has Landing raised?
Landing has raised a total of $455M across 6 funding rounds:
Debt
$30M
Series A
$20M
Series B
$45M
Debt
$55M
Series C
$125M
Debt
$180M
Debt (2020): $30M with participation from Greycroft Partners, Maveron, and Abstract Ventures
Series A (2020): $20M led by Maveron, Greycroft Partners, and Abstract Ventures
Series B (2021): $45M supported by Maveron, Foundry Group, and Greycroft Partners
Debt (2021): $55M, investors not publicly disclosed
Series C (2022): $125M backed by Delta-v Capital, Foundry, and Greycroft Partners
Debt (2025): $180M, investors not publicly disclosed
Key Investors in Landing
Maveron
Maveron is a consumer-focused venture capital firm that invests in early-stage companies transforming consumer experiences. They prioritize human behavior and technological disruption, with a portfolio including notable consumer brands.
Foundry Group
Foundry Group is a venture capital firm specializing in early-stage information technology, internet, and software startups. They provide capital and leverage their operational experience and network to help entrepreneurs build successful companies.
Greycroft Partners
Greycroft is a venture capital firm with a focus on internet and mobile markets, leveraging extensive industry connections to support portfolio companies in gaining visibility and building strategic relationships.
What's next for Landing?
The recent major strategic investment and the overall enterprise-level funding suggest Landing is poised for significant scaling and market expansion. This capital infusion will likely be directed towards enhancing its network of apartments, expanding into new urban markets, and further developing its technology platform to streamline the member experience. The company's focus on flexible living solutions positions it well to capitalize on current demographic and lifestyle trends, potentially leading to further growth and market consolidation within the proptech and flexible housing industries.
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