What is Landing?
Founded in 2019 and headquartered in Birmingham, Alabama, Landing operates a specialized network of fully-finished urban apartments designed to provide a seamless, flexible living experience for its members. By removing the traditional friction associated with long-term leases and furniture procurement, the company has carved out a distinct niche in the prop-tech landscape.
The firm's market position is defined by its ability to blend hospitality-grade service with residential stability. As the demand for mobile-first, flexible housing options grows, Landing leverages its proprietary platform to manage inventory and member relations, effectively positioning itself as a leader in the modern real estate ecosystem.
How much funding has Landing raised?
Landing has raised a total of $455M across 6 funding rounds:
Debt
$30M
Series A
$20M
Debt
$55M
Series B
$45M
Series C
$125M
Debt
$180M
Debt (2020): $30M with participation from Maveron, Abstract Ventures, and Greycroft Partners
Series A (2020): $20M led by Greycroft Partners, Maveron, and Abstract Ventures
Debt (2021): $55M, investors not publicly disclosed
Series B (2021): $45M featuring Maveron, Greycroft Partners, and Foundry Group
Series C (2022): $125M backed by Delta-v Capital, Foundry, and Greycroft Partners
Debt (2025): $180M, investors not publicly disclosed
Key Investors in Landing
Greycroft Partners
Greycroft is a leading venture capital firm focused on investments in the Internet and mobile markets, leveraging an extensive network to help entrepreneurs build successful businesses.
Maveron
Maveron is a consumer-only venture capital firm that partners with innovative entrepreneurs to transform consumer experiences and industries, with a focus on early-stage brands.
Foundry Group
Foundry Group is a venture capital firm focused on investing in early-stage information technology, Internet, and software startups, providing both capital and strategic industry expertise.
What's next for Landing?
With the recent infusion of capital, Landing is well-positioned to accelerate its expansion strategy and enhance its technological infrastructure. The company's lifecycle stage, characterized by major enterprise-level funding, suggests a focus on market penetration and operational efficiency. Future initiatives will likely center on optimizing the member experience, scaling the apartment network into new urban centers, and refining the platform's backend capabilities to support a larger user base.
Investors remain focused on the company's ability to maintain high occupancy rates while scaling its asset-light model. As Landing continues to mature, the strategic deployment of these funds will be critical in sustaining its competitive advantage within the rapidly evolving flexible housing market.
