What is Knockaround?
Founded in 2005 by Adam Ace Moyer, Knockaround has carved out a distinct niche by offering durable, stylish, and accessible eyewear. The company differentiates itself through a robust e-commerce platform that features a popular custom design interface, alongside a steady cadence of limited-edition collaborations. With high-profile media placements in outlets like GQ and US Weekly, and a celebrity-endorsed brand identity, Knockaround has evolved from a grassroots startup into a recognized lifestyle brand. Its market position is defined by a commitment to value-driven retail, effectively bridging the gap between premium designer eyewear and mass-market utility.
How much funding has Knockaround raised?
Knockaround has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in Knockaround
PPP
Public-Private Partnership
What's next for Knockaround?
With the recent infusion of capital, Knockaround is well-positioned to scale its supply chain and enhance its digital infrastructure. The company is expected to focus on deepening its market penetration through strategic retail partnerships and potential international expansion. As it moves beyond its initial growth phase, the focus will likely shift toward optimizing customer acquisition costs and diversifying its product portfolio to maintain its competitive edge in the fast-moving fashion accessories sector. The firm's ability to maintain brand loyalty while scaling operations will be the primary indicator of its long-term sustainability in the late-stage retail environment.
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