What is Knockaround?
Founded in 2005 by Adam "Ace" Moyer, Knockaround has carved a niche by offering durable, stylish, and high-quality sunglasses at accessible price points. The company has expanded its offerings to include a diverse array of frame styles, a broad spectrum of colors, and exclusive Limited Edition releases. A key differentiator is its interactive "design your own" custom sunglasses shop, empowering consumers to personalize their eyewear. Knockaround's brand visibility has been amplified through features in prominent publications like GQ, US Weekly, and The Today Show, and by being a preferred choice for numerous celebrities, solidifying its status as a recognized name in affordable, fashionable eyewear.
How much funding has Knockaround raised?
Knockaround has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
What's next for Knockaround?
With its substantial total funding of $150K and recent capital infusion, Knockaround is well-positioned for continued growth and strategic expansion. The company's focus on customization and limited-edition releases, coupled with its strong media presence and celebrity endorsements, provides a solid foundation for scaling its operations. Future initiatives may involve further product line diversification, enhanced e-commerce capabilities, and potentially exploring new international markets. The company's ability to maintain affordability while delivering quality and style will be crucial as it navigates the evolving landscape of the global eyewear market.
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