What is Klout?
Klout is a platform that measures social media influence, providing users with a score that reflects their online reach and impact across various social networks. The company's technology analyzes user activity and engagement to quantify influence, offering insights for individuals and brands seeking to understand and leverage their digital presence. While the provided description pertains to Khoros, a community management software provider, the context suggests Klout operates in a related domain of digital engagement and analytics, aiming to help enterprises enhance customer interactions and build brand loyalty through data-driven strategies.
How much funding has Klout raised?
Klout has raised a total of $40M across 3 funding rounds:
Series A
$1.5M
Series B
$8.5M
Series C
$30M
Series A (2010): $1.5M with participation from Zelkova Ventures, ff Venture Capital, and Mayfield Fund
Series B (2011): $8.5M led by Greycroft Partners and Kleiner Perkins Caufield & Byers
Series C (2012): $30M supported by Venrock, Kleiner Perkins Caufield & Byers, Institutional Venture Partners, and ff Venture Capital
Key Investors in Klout
Venrock
Founded in 1969, Venrock is a venture capital firm headquartered in Palo Alto, California, known for its deep industry expertise and long track record of backing successful technology and healthcare ventures.
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that invests in early and growth-stage technology and life science companies, providing capital and operational support from seed through IPO or acquisition.
Institutional Venture Partners
IVP (Institutional Venture Partners) is a Menlo Park-based later-stage venture capital firm that invests in high-growth technology companies, typically taking significant minority stakes and supporting companies through scaleup and IPO/M&A exits.
What's next for Klout?
With a history of substantial capital raises, Klout is positioned for continued growth and innovation in the social analytics sector. The company's enterprise-level funding suggests a focus on scaling its operations, expanding its technological capabilities, and potentially exploring new market segments. Future developments are likely to involve enhancing its influence scoring algorithms, integrating with a broader range of social platforms, and providing more sophisticated analytics for businesses aiming to optimize their social media strategies and customer engagement efforts.
See full Klout company page
