What is Klout?
Klout offered the first online influence measurement system, enabling individuals to gauge and track their impact across social channels. The platform processed billions of data points daily from numerous networks, including Facebook, Twitter, and Google+, alongside real-world data, to update Klout Scores for over 600 million individuals and brands. Klout was recognized as the undisputed leader in online influence measurement before its acquisition by Lithium in March 2014.
How much funding has Klout raised?
Klout has raised a total of $40M across 3 funding rounds:
Series A
$1.5M
Series B
$8.5M
Series C
$30M
Series A (2010): $1.5M with participation from Zelkova Ventures, ff Venture Capital, and Mayfield Fund
Series B (2011): $8.5M led by Kleiner Perkins Caufield & Byers and Greycroft Partners
Series C (2012): $30M supported by Kleiner Perkins Caufield & Byers, ff Venture Capital, Venrock, and Institutional Venture Partners
Key Investors in Klout
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that invests in early and growth-stage technology and life science companies, backing founders across consumer, enterprise, healthcare, and climate/hard tech.
Institutional Venture Partners
IVP is a later-stage venture capital firm that invests in high-growth technology companies, primarily at Series B and beyond, across consumer, enterprise, and fintech.
Greycroft Partners
Greycroft is a venture capital firm focused on investments in the internet and mobile markets, leveraging its network to help entrepreneurs gain visibility and build successful businesses.
What's next for Klout?
Having achieved significant enterprise-level funding and established itself as a leader in online influence measurement, Klout was positioned for continued growth and market expansion. The substantial capital raised, particularly the Series C round, indicated a strategic phase focused on scaling operations, enhancing its measurement capabilities, and potentially exploring new verticals for its influence analytics. The company's trajectory suggests a focus on solidifying its market dominance and leveraging its data processing infrastructure for broader applications in brand engagement and digital reputation management.
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