What is Klear?
Klear, previously known as Meltwater's Influencer Marketing Software, offers a robust platform designed to empower brands in discovering, managing, and collaborating with influencers. The software streamlines influencer marketing campaigns by automating key tasks, optimizing workflows, and providing real-time analytics to ensure maximum return on investment. With access to a vast database of over 30 million influencer profiles, Klear enables brands to identify creators who align with their core values and effectively reach their target demographics. The platform's comprehensive features, including AI-powered search capabilities, integrated in-app contracts, and detailed performance tracking, are instrumental in helping clients enhance brand awareness and drive revenue growth.
How much funding has Klear raised?
Klear has raised a total of $1.5M across 1 funding round:
Unspecified
$1.5M
Unspecified (2015): $1.5M with participation from Altair and TMT Investments
Key Investors in Klear
Altair
AltaIR Capital is an international early-stage venture investment company that focuses on backing promising startups with disruptive ideas across various sectors, including Productivity Tools, HR Tech, FinTech, InsurTech, and Digital Health.
TMT Investments
TMT Investments is a global investment firm focused on early-stage technology companies across various sectors, including SaaS, Fintech, and Healthtech. The company has been publicly traded on AIM since 2010 and has a diversified portfolio that includes several successful exits and unicorns.
What's next for Klear?
The recent major strategic investment in Klear signals a pivotal moment for the company, likely indicating a phase of accelerated scaling and market expansion. This capital infusion is expected to fuel further development of its influencer marketing technology, potentially enhancing AI capabilities for influencer identification and campaign performance prediction. Klear may also focus on broadening its market reach, forging new strategic partnerships, and solidifying its position as a leader in the influencer marketing software space. The company's trajectory suggests a strong emphasis on data-driven insights and ROI optimization for its clients, positioning it for sustained growth in the dynamic digital marketing landscape.
See full Klear company page
