What is Klaviyo?
Klaviyo is a technology company providing a sophisticated software-as-a-service platform designed for data management, segmentation, and personalized marketing communications. Headquartered in Boston, Massachusetts, and incorporated in 2012, Klaviyo serves a diverse clientele ranging from entrepreneurs and SMBs to mid-market and enterprise businesses across the United States, Americas, Asia-Pacific, Europe, the Middle East, and Africa. Its cloud-native platform offers robust capabilities including a data store, advanced segmentation engine, campaign management, and comprehensive messaging infrastructure. Key features include personalized email marketing with drag-and-drop templates, AI-powered subject line generation, A/B testing, SMS marketing for targeted outreach, and push notifications for enhanced consumer engagement. The platform also integrates review collection and a customer data platform for seamless data synchronization and deployment, positioning Klaviyo as a critical tool for data-driven marketing strategies.
How much funding has Klaviyo raised?
Klaviyo has raised a total of $1B across 6 funding rounds:
Unspecified
$1.5M
Series A
$7M
Series B
$150M
Series C
$200M
Series D
$320M
Stock Offering
$345.2M
Unspecified (2015): $1.5M with participation from Accomplice
Series A (2017): $7M led by Astral Capital
Series B (2019): $150M supported by Summit Partners
Series C (2020): $200M featuring Accel and Summit Partners
Series D (2021): $320M backed by Summit Partners, Morgan Stanley, ClearBridge Investments, Sands Capital, Lone Pine Capital, Glynn Capital, Owl Rock Capital, Accel, and Whale Rock Capital Management
Stock Issuance/Offering (2023): $345.2M, investors not publicly disclosed
Key Investors in Klaviyo
Summit Partners
Founded in 1984, Summit Partners is an equity investment company that invests in entrepreneurial companies. They are headquartered out of Boston, Massachusetts.
Accel
Accel is a global venture capital firm that partners with exceptional teams from the inception of their ideas through all phases of private company growth. The firm focuses on supporting innovative companies and entrepreneurs.
Accel
Accel Inc. is a leading contract packaging company based in Columbus, Ohio, specializing in copacking and assembly services since 1995. They offer a wide range of packaging solutions including blister, gift sets, rigid boxes, and shrink wrap, catering to industries such as food, cosmetics, personal care, and healthcare.
What's next for Klaviyo?
The substantial enterprise-level funding Klaviyo has garnered, particularly the recent strategic investment, signals a strong commitment to scaling its operations and further innovating its platform. This capital infusion is expected to accelerate product development, enhance its AI capabilities, and expand its global market reach. As a company focused on empowering businesses with data-driven marketing, Klaviyo is well-positioned to capitalize on the increasing demand for personalized customer experiences. Future growth will likely involve deepening its integration with e-commerce ecosystems and expanding its suite of marketing automation tools to maintain its competitive edge in the SaaS landscape.
See full Klaviyo company page
