What is Kinnek?
Kinnek operates a sophisticated digital marketplace designed to streamline the procurement process for small businesses. By connecting buyers with a curated network of suppliers, the platform simplifies complex purchasing workflows, reduces operational friction, and enhances transparency in supply chain management. Since its inception in 2012, the New York-based company has leveraged proprietary technology to address the unique challenges faced by SMEs, effectively digitizing a traditionally fragmented sector. Its market position is defined by a commitment to operational efficiency and a robust, scalable architecture that supports diverse industry verticals.
How much funding has Kinnek raised?
Kinnek has raised a total of $34.5M across 4 funding rounds:
Angel/Seed
$3M
Other Financing Round
$1.5M
Series A
$10M
Series B
$20M
Angel/Seed (2012): $3M with participation from VersionOne, AngelPad, Sierra Ventures, 1500000SV Angel, TriplePoint Ventures, and Great Oaks Venture Capital
Other Financing Round (2012): $1.5M led by 500.com, Great Oaks Venture Capital, AngelPad companies, and VersionOne
Series A (2014): $10M supported by CrunchFund, Matrix Partners, Naval Ravikant, Great Oaks Venture Capital, Sierra Ventures, Richard Chen, Khosla Ventures, and VersionOne
Series B (2015): $20M featuring Matrix Partners, VersionOne, AngelPad, Thrive Capital, and Sierra Ventures
Key Investors in Kinnek
Thrive Capital
Thrive Capital is an investment venture capital company that operates out of New York. Thrive Capital primarily deals in internet and software investments.
Matrix Partners
Headquartered in Chicago, Matrix Partners is an award-winning firm that specializes in pet product strategy, advertising and public relations.
AngelPad
AngelPad is a seed-stage accelerator program based in NYC and San Francisco, recognized for its intense focus on product-market fit and founder development.
What's next for Kinnek?
With the recent capital injection, Kinnek is well-positioned to scale its operations and enhance its platform capabilities. The strategic focus will likely center on expanding its supplier network, refining its algorithmic matching engines, and potentially exploring new enterprise-grade features that cater to larger procurement volumes. As the company moves beyond its initial scaling phase, the emphasis will shift toward long-term sustainability and market dominance. By maintaining its focus on high-growth sectors and leveraging its established investor network, Kinnek is poised to further disrupt the B2B procurement space, driving value for both suppliers and small business operators alike.
See full Kinnek company page
