What is Kevel?
Formerly known as Adzerk, Kevel has evolved into a premier provider of API-first advertising infrastructure. The company empowers organizations to bypass the limitations of third-party ad networks by building their own proprietary ad platforms. This capability is essential for businesses looking to monetize their digital real estate through sponsored listings, internal promotions, and native ad formats. By offering a robust suite of APIs, Kevel allows developers to maintain full control over the user experience, data privacy, and revenue streams, effectively positioning itself as the backbone for the next generation of digital commerce and content monetization.
How much funding has Kevel raised?
Kevel has raised a total of $33M across 2 funding rounds:
Series B
$10M
Series C
$23M
Series B (2021): $10M with participation from JARS Labs, Commerce Ventures, Fulcrum Equity Partners, and Aperiam Ventures
Series C (2024): $23M led by Fulcrum Equity Partners, Godwin Capital Group, and Iberis Capital
Key Investors in Kevel
Fulcrum Equity Partners
Fulcrum Equity Partners provides entrepreneurs with the capital and hands-on support necessary to accelerate their business growth, focusing on B2B software and healthcare services.
Godwin Capital Group
Godwin Capital Group, LLC is a registered investment adviser providing tailored financial guidance and support with a focus on optimizing client experiences.
Iberis Capital
Iberis Capital is a prominent private equity and venture capital manager focusing on innovation, growth, and yielding investments for both early-stage and established companies.
What's next for Kevel?
With the infusion of this latest capital, Kevel is well-positioned to accelerate its product roadmap and expand its footprint in the enterprise advertising sector. The strategic focus will likely center on enhancing the scalability of its API infrastructure to support higher transaction volumes and more complex ad-serving requirements. As the digital landscape shifts toward first-party data strategies and privacy-centric advertising, Kevel's infrastructure provides a future-proof foundation for publishers and marketplaces. The company is expected to leverage this investment to deepen its market penetration, potentially exploring new verticals where custom ad-tech integration is becoming a competitive necessity for long-term growth and sustainability.
See full Kevel company page
