What is KETOS?
Founded in 2015 and headquartered in Milpitas, California, KETOS has established itself as a critical player in the water technology landscape. The company provides a vertically integrated platform that combines intelligent hardware, bi-directional connectivity, and interactive software to deliver actionable insights into water quality. By shifting the industry paradigm from periodic, manual sampling to continuous, automated monitoring, KETOS enables enterprises to optimize water usage, ensure regulatory compliance, and drive sustainability. Their service-based model offers a predictable, flat-fee structure, making advanced water analytics accessible for industrial, agricultural, and municipal applications.
How much funding has KETOS raised?
KETOS has raised a total of $38.1M across 5 funding rounds:
Series A
$9M
Debt
$350K
Other Financing Round
$18M
Debt
$768K
Private Equity
$10M
Series A (2019): $9M, investors not publicly disclosed
Debt (2020): $350K led by PPP
Other Financing Round (2020): $18M supported by Broadway Angels, Citi, Plum Alley, Rethink Impact, Better Ventures, Illuminated Funds Group, and Ajax Strategies
Debt (2021): $768K featuring PPP
Private Equity (2024): $10M backed by Tenfore Holdings, Accenture, and Plug and Play Tech Center
Key Investors in KETOS
Broadway Angels
Broadway Angels is an investment group comprised of seasoned female executives and venture partners who provide strategic advisory and capital to high-growth technology companies.
Citi
Citigroup is a global financial services leader providing comprehensive banking, investment, and wealth management solutions to institutions and corporations worldwide.
Plum Alley Ventures
Plum Alley Ventures is a venture firm focused on backing breakthrough technologies that address significant human and environmental challenges through smart, well-vetted capital allocation.
What's next for KETOS?
The recent strategic investment positions KETOS to scale its enterprise-level operations and expand its footprint in the global water management market. As the company transitions from its earlier growth phases into a more mature, market-dominant stage, the focus will likely shift toward deepening its AI-driven analytical capabilities and expanding its infrastructure to support larger, multi-site industrial deployments. By leveraging its robust data sets and strategic partnerships, KETOS is well-positioned to address the escalating challenges of water scarcity and quality, cementing its role as a foundational technology provider for the future of sustainable industrial operations.
See full KETOS company page
