What is Keep?
Keep operates as a comprehensive fitness ecosystem, integrating a variety of fitness courses, smart hardware, and a mobile application designed for users to monitor and share their exercise routines. Through its online store, the company also provides professional fitness equipment and health products, targeting a broad audience of fitness enthusiasts. Keep's core mission is to foster a love for fitness and exercise by making resources more accessible and cultivating a supportive community, thereby enabling individuals to achieve their health and wellness goals.
How much funding has Keep raised?
Keep has raised a total of $613M across 6 funding rounds:
Series A
$5M
Series B
$10M
Series C
$32M
Series D
$126M
Series E
$80M
Series F
$360M
Series A (2015): $5M with participation from Ventech China and Bertelsmann Asia Investments
Series B (2015): $10M led by GGV Capital
Series C (2016): $32M supported by Bertelsmann SE, GGV Capital, and Morningside Venture Capital
Series D (2018): $126M featuring Morningside Venture Capital, Bertelsmann SE, Goldman Sachs, Tencent, and GGV Capital
Series E (2019): $80M backed by Morningside Venture Capital, Bertelsmann SE, jeneration capital management, and GGV Capital
Series F (2021): $360M with participation from Coatue Management, SoftBank Vision Fund, and Hillhouse Capital
Key Investors in Keep
Coatue Management
Coatue Management is a global investment firm known for its focus on technology and growth-stage companies. They invest across public and private markets, often backing innovative businesses poised for significant expansion.
SoftBank Vision Fund
SoftBank Vision Fund is a prominent technology-focused investment fund that backs disruptive companies worldwide. They are known for making substantial investments in sectors like AI, robotics, and digital services.
Hillhouse Capital
Hillhouse Capital is an Asia-focused investment firm that specializes in private equity and venture capital. They support companies across various sectors, with a particular emphasis on technology and consumer businesses.
What's next for Keep?
The recent major strategic investment in Keep signals a strong confidence from its backers in the company's future trajectory. This infusion of capital is expected to fuel further innovation in its technology platform, expand its content library with diverse fitness programs, and potentially enhance its smart hardware offerings. As Keep continues to scale its operations, it is likely to focus on deepening user engagement, exploring new market segments, and solidifying its position as a leader in the competitive digital fitness landscape. The company's consistent access to significant funding rounds indicates a robust business model and a clear path toward sustained growth and market expansion.
See full Keep company page
