What is Keep?
Keep is a comprehensive home workout and fitness trainer application designed to empower users to achieve their health and fitness goals, whether it's weight loss, muscle gain, or maintaining an active lifestyle. The app provides an easy-to-use platform that requires no special equipment, making fitness accessible to a broad audience. By offering a variety of training programs and guidance, Keep aims to foster healthier and more active living habits among its user base, positioning itself as a key player in the burgeoning digital fitness market.
How much funding has Keep raised?
Keep has raised a total of $38.9M across 2 funding rounds:
Private Equity
$34.7M
Debt
$4.2M
Private Equity (2010): $34.7M with participation from Oak Investment Partners, DCM Ventures, and True Ventures
Debt (2015): $4.2M led by Oak Investment Partners and True Ventures
Key Investors in Keep
Oak Investment Partners
Oak Investment Partners is a venture capital firm that specializes in providing investment advice through research, reporting, and simplifying financial information for investors. They focus on helping individuals enhance their investment strategies and make informed decisions.
DCM Ventures
Digital Cinema Media (DCM) is a market leader in cinema advertising, offering campaign planning, production, and audience insights to brands. They help clients effectively reach and engage with diverse film audiences through cinema advertising.
True Ventures
True Ventures is a venture capital firm that partners with early-stage technology and artificial intelligence companies, providing capital and guidance to help build enduring businesses.
What's next for Keep?
With the recent infusion of major strategic capital, Keep is poised for accelerated growth and enhanced product development. The company's enterprise-level funding history suggests a mature stage of development, likely focusing on scaling operations, expanding its user base globally, and potentially integrating advanced features such as AI-driven personalized training plans. This strategic investment will likely enable Keep to further solidify its market position, innovate within the competitive fitness app landscape, and continue its mission of making fitness accessible and effective for everyone, everywhere.
See full Keep company page
