What is Justt?
Founded in 2020, Justt.ai operates at the intersection of artificial intelligence and financial services technology. The company provides a sophisticated platform designed to automate the entire chargeback lifecycle, from initial dispute identification to final resolution. By utilizing proprietary AI models that analyze transaction data and generate tailored evidence, Justt enables enterprise organizations to reclaim lost revenue while significantly lowering operational overhead. Headquartered in New York with a global footprint in London and Tel Aviv, the firm serves a diverse array of merchants, positioning itself as an essential layer in the modern payment stack. Its technology not only optimizes recovery rates but also provides actionable insights that help businesses refine their payment acceptance strategies.
How much funding has Justt raised?
Justt has raised a total of $100M across 2 funding rounds:
Series B
$70M
Series C
$30M
Series B (2021): $70M with participation from Oak HC/FT
Series C (2024): $30M led by Zeev Ventures, Oak HC/FT, and F2 Venture Capital
Key Investors in Justt
Zeev Ventures
Zeev Ventures is an early-stage venture fund that invests in technology, financial, e-commerce, and consumer service sectors, providing critical support to companies in subsequent growth rounds.
Oak HC/FT
Oak HC/FT is a premier venture growth-equity fund specializing in Healthcare Information and Financial Services Technology, known for providing strategic counsel and board-level participation.
F2 Venture Capital
F2 Venture Capital is an early-stage firm that partners with bold Israeli founders, offering a comprehensive Operator Platform to enhance strategy and execution from inception to growth.
What's next for Justt?
With this major enterprise-level funding, Justt is well-positioned to accelerate its product roadmap and expand its market reach. The strategic focus will likely center on deepening the integration of its AI-driven dispute resolution engine with broader payment gateway ecosystems, further reducing the friction associated with merchant-bank interactions. As the company transitions into its next phase of growth, it is expected to prioritize the scaling of its enterprise sales operations and the enhancement of its automated evidence generation capabilities. By maintaining a focus on high-volume transaction environments, Justt aims to set a new industry standard for chargeback management, effectively transforming a historically manual and costly process into a streamlined, data-backed competitive advantage for its global client base.
See full Justt company page
