What is Justo?
Founded in 2019, Justo is an online supermarket that has developed its own proprietary technology to manage various aspects of its operations, including assortment and inventory management, as well as logistics. This in-house technological capability allows Justo to optimize its supply chain and delivery processes, differentiating it in the digital grocery sector. The company's focus on technology-driven efficiency positions it for scalable growth in the burgeoning online retail market.
How much funding has Justo raised?
Justo has raised a total of $354M across 8 funding rounds:
Multiple Rounds
$27M
Series A
$65M
Unspecified
$40M
Series B
$152M
Debt
$20M
Private Equity
$50M
Angel/Seed (2020): $10M with participation from 500.com, Mountain Nazca, Quiet Capital, Foundation Capital, and Vas Ventures
Angel/Seed (2020): $12M led by 500.com, Mountain Nazca, Quiet Capital, Foundation Capital, and FEMSA Ventures
Angel/Seed (2020): $5M supported by Bimbo Ventures and Sweet Capital
Series A (2021): $65M featuring Mountain Nazca, Foundation Capital, and General Atlantic Service Company, L.P.
Unspecified (2021): $40M, investors not publicly disclosed
Series B (2022): $152M with participation from Tarsadia Hotels, General Atlantic, and Arago Capital
Private Equity (2024): $50M led by General Atlantic
Debt (2024): $20M supported by HSBC México
Key Investors in Justo
General Atlantic
General Atlantic is a global growth equity firm that provides capital and strategic support to high-growth companies in sectors such as consumer, financial services, healthcare, life sciences, and technology. With dozens of portfolio companies worldwide and offices across the Americas, EMEA, and AsiaPacific, it partners with founders and management teams to accelerate growth, international expansion, and transformational initiatives.
Foundation Capital
Foundation Capital is a venture capital firm that partners with bold founders building category-defining technology companies, supporting entrepreneurs from the earliest stages through long-term growth with deep operational and strategic expertise. With a history of backing transformative ideas, the firm focuses on innovation that reshapes industries, guided by a strong belief in conviction, collaboration, and a commitment to lasting impact.
Mountain Nazca
Mountain Nazca applies a true bottom-up approach in its quest to help founders reach their ultimate goals. The firm provides entrepreneurs with multi-stage Venture Capital, a highly impactful local and global network, robust market intelligence, insights on strategy formulation and deployment, legal and regulatory advice, high quality talent sourcing, and access to premium business partnerships. Mountain Nazca focuses on Latin American and US companies with global understanding and ambitions.
What's next for Justo?
The recent major strategic investment signals a new phase of expansion and development for Justo. With substantial backing, the company is poised to enhance its technological infrastructure, broaden its product offerings, and potentially expand its geographical reach. This infusion of capital will likely fuel further innovation in its operational model and strengthen its competitive edge against both traditional retailers and other online grocery platforms. The company's trajectory suggests a focus on solidifying its market leadership and exploring new avenues for growth within the Latin American e-commerce ecosystem.
See full Justo company page
