What is Juicero?
Juicero is dedicated to revolutionizing how people consume fresh foods, aiming to foster health and longevity through innovative products and services. The company's flagship offering, the Juicero Press, Packs, and connected App, represents a reimagining of the "farm-to-glass" supply chain. By delivering 100 percent raw, fresh, organic produce directly to consumers' homes, Juicero makes daily consumption of homemade, healthy juice more accessible. Founded in 2013 by Doug Evans, a proponent of plant-based nutrition, Juicero has assembled a team of experts in food science, organic farming, marketing, design, and technology to achieve its mission.
How much funding has Juicero raised?
Juicero has raised a total of $102.4M across 3 funding rounds:
Private Equity
$15.9M
Series A
$16.5M
Series B
$70M
Private Equity (2014): $15.9M, investors not publicly disclosed
Series A (2014): $16.5M, investors not publicly disclosed
Series B (2016): $70M supported by DBL Partners, First Beverage Group, Artis Ventures, Campbell Soup Company, Two Sigma Ventures, Kleiner Perkins Caufield & Byers, GV, and Thrive Capital
Key Investors in Juicero
DBL Partners
DBL Partners is a venture capital firm with a dual-bottom-line investment model, focusing on companies that deliver both financial returns and positive social/environmental impact. They specialize in clean tech, information technology, sustainability, and healthcare.
First Beverage Group
First Beverage Group is a private equity firm exclusively focused on the beverage industry, providing capital and strategic support to emerging beverage brands. They leverage extensive industry expertise to assist with distribution, marketing, and strategic planning.
Artis Ventures
Artis Ventures is a venture capital firm that invests in companies across various sectors, often focusing on disruptive technologies and innovative business models. Their investment strategy typically supports early-stage to growth-stage companies.
What's next for Juicero?
The substantial enterprise-level funding and recent strategic investment signal Juicero's readiness for significant scaling and market expansion. This capital infusion is likely to be directed towards enhancing production capabilities, broadening distribution channels, and further developing its connected ecosystem. Juicero's focus on a vertically integrated, farm-to-glass model positions it to capitalize on the growing consumer demand for convenient, healthy, and transparent food solutions. Future developments may include expanding the range of produce packs and enhancing the smart features of its juicing system, solidifying its position as a leader in the health and wellness technology sector.
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