What is Juicero?
Juicero is dedicated to developing products, services, and experiences that promote the consumption of fresh foods for enhanced health and longevity. Their flagship offering, the Juicero Press, Packs, and connected App, represents a novel approach to the "farm-to-glass" process, delivering 100 percent raw, fresh, organic produce directly to consumers' homes. Founded in 2013 by Doug Evans, the company leverages expertise in food science, organic farming, consumer marketing, product design, and technology to make daily homemade, healthy juice consumption more accessible.
How much funding has Juicero raised?
Juicero has raised a total of $102.4M across 3 funding rounds:
Private Equity
$15.9M
Series A
$16.5M
Series B
$70M
Private Equity (2014): $15.9M, investors not publicly disclosed
Series A (2014): $16.5M, investors not publicly disclosed
Series B (2016): $70M supported by Kleiner Perkins Caufield & Byers, Two Sigma Ventures, DBL Partners, Thrive Capital, Campbell Soup Company, GV, First Beverage Group, and Artis Ventures
Key Investors in Juicero
Kleiner Perkins Caufield & Byers
Kleiner Perkins is a Menlo Park-based venture capital firm that raises dedicated funds and invests in early and growth-stage technology and lifescience companies, backing founders across consumer, enterprise, healthcare, and climate/hard tech with capital and operational support from seed through IPO or acquisition.
DBL Partners
DBL Partners is a venture capital firm that implements a proprietary approach to leveraging public sector, university, and not-for-profit resources to benefit portfolio companies and regional development goals, with a focus on Clean Tech, Information Technology, Sustainability-Oriented Products and Services, and Healthcare.
Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of simple meals, soups, and beverages, with a portfolio of well-known brands. Their investment in Juicero suggests a strategic interest in innovative food technology and direct-to-consumer fresh produce solutions.
What's next for Juicero?
The substantial enterprise-level funding and recent strategic investment indicate Juicero's ambition to scale its innovative cold-press juicing system and expand its reach within the health-conscious consumer market. This capital infusion is likely to fuel further product development, enhance supply chain logistics, and bolster marketing efforts to solidify its position as a leader in at-home fresh produce solutions. The company's focus on a reinvented supply chain suggests a strategic emphasis on quality, freshness, and convenience, positioning it for continued expansion in the burgeoning wellness industry.
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