What is Juicero?
Juicero operates at the intersection of food science and consumer technology, aiming to redefine the accessibility of raw, organic nutrition. By developing the Juicero Press and a corresponding connected application, the company has effectively digitized the juicing experience, ensuring that high-quality produce is delivered directly to the end-user. This model represents a sophisticated attempt to disrupt traditional beverage supply chains through vertical integration and hardware-enabled service delivery. The company's market position is defined by its commitment to longevity and health, leveraging a complex ecosystem of organic farming partnerships and consumer-facing digital interfaces to maintain a competitive edge in the wellness industry.
How much funding has Juicero raised?
Juicero has raised a total of $102.4M across 3 funding rounds:
Private Equity
$15.9M
Series A
$16.5M
Series B
$70M
Private Equity (2014): $15.9M, investors not publicly disclosed
Series A (2014): $16.5M, investors not publicly disclosed
Series B (2016): $70M supported by DBL Partners, Kleiner Perkins Caufield & Byers, Artis Ventures, First Beverage Group, GV, Two Sigma Ventures, Campbell Soup Company, and Thrive Capital
Key Investors in Juicero
DBL Partners
A prominent impact investing firm that focuses on clean technology and sustainability-oriented products, leveraging a double bottom line model to drive both financial returns and community benefits.
Kleiner Perkins Caufield & Byers
A Menlo Park-based venture capital firm with a long history of backing early and growth-stage technology companies across consumer, enterprise, and hard-tech sectors.
First Beverage Group
A specialized private equity firm dedicated exclusively to the beverage industry, providing strategic planning and operational expertise to emerging brands.
What's next for Juicero?
Following the successful deployment of its major strategic investment, Juicero is positioned to scale its operational infrastructure and expand its market reach. The focus remains on optimizing the efficiency of its cold-press supply chain while enhancing the user experience through software updates and hardware iterations. As the company matures, the strategic challenge will involve balancing the high costs of its proprietary hardware with the need for broader consumer adoption. Continued investment in food science and logistics will be critical to maintaining the integrity of its farm-to-glass promise as it navigates the complexities of the competitive health-tech landscape.
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