What is Jinx?
Founded by passionate dog lovers, Jinx distinguishes itself by offering more complete nutrition through meticulously cleaner labels. The company has achieved remarkable product reception within the modern premium category, securing distribution across major retail channels including Walmart, Target, PetSmart, Chewy.com, Petco.com, and various regional grocery stores. Headquartered in Los Angeles, California, Jinx is strategically positioned to capitalize on the burgeoning demand for high-quality pet wellness products.
How much funding has Jinx raised?
Jinx has raised a total of $51.5M across 3 funding rounds:
Angel/Seed
$5.7M
Series A
$28M
Series B
$17.9M
Angel/Seed (2019): $5.7M with participation from Initialized Capital
Series A (2021): $28M led by Initialized, AF Ventures, Trevor Noah, Michael Ovitz, The Merchant Club, Chris Evans, The Foundry Group, Odell Beckham Jr, and Align Ventures
Series B (2023): $17.9M supported by Align Ventures, The Merchant Club, Era Ventures, and AF Ventures
Key Investors in Jinx
AF Ventures
AF Ventures is a venture capital fund that focuses on investing in high-growth consumer product companies, particularly in emerging growth stage businesses within sectors like food & beverage, health & wellness, and pet products. They aim to support companies poised for significant growth.
Trevor Noah
Trevor Noah is an award-winning comedian and host of The Daily Show, offering entertainment services and engaging in charitable initiatives through the Trevor Noah Foundation.
Michael Ovitz
Associated with Creative Artists Agency (CAA), Michael Ovitz is a key figure in the entertainment industry, known for revolutionizing talent representation and expanding into corporate consulting and investment banking.
What's next for Jinx?
The substantial enterprise-level backing and recent strategic investment signal Jinx's readiness for accelerated scaling and market expansion. This capital infusion is expected to fuel further product development, enhance distribution networks, and bolster marketing efforts to solidify its position as a leader in the premium dog wellness sector. The company's ability to attract significant investment from prominent venture capital firms and notable individuals suggests a strong potential for continued growth and innovation in the competitive pet industry.
See full Jinx company page
