What is Jinni?
Jinni operates at the intersection of entertainment marketing and programmatic campaign management. The company provides a sophisticated platform that utilizes an entertainment title-centric approach to dynamically match users with specific content. By generating unique audience segments that can be targeted across various media exchanges, Jinni enables marketers to optimize their performance metrics. The platform integrates advanced workflow tools and goal-oriented features, specifically designed to streamline the operational requirements of entertainment marketers who must navigate complex, fragmented media landscapes.
How much funding has Jinni raised?
Jinni has raised a total of $8.1M across 3 funding rounds:
Angel/Seed
$1.5M
Series A
$1.6M
Series B
$5M
Angel/Seed (2008): $1.5M with participation from Startup Factory
Series A (2009): $1.6M led by DFJ Tamir Fishman Ventures
Series B (2011): $5M supported by DFJ Tamir Fishman Ventures
Key Investors in Jinni
DFJ Tamir Fishman Ventures
A prominent investment house established in 1997, specializing in venture capital, hedge funds, and comprehensive wealth management services with a global reach.
Startup Factory
A North Carolina-based firm focused on internet-related services and early-stage venture support for high-growth technology companies.
What's next for Jinni?
With the support of its latest major strategic investment, Jinni is poised to accelerate its product roadmap, focusing on deeper integration with real-time bidding exchanges and enhanced predictive analytics. The company's strategic focus will likely involve expanding its database capabilities to support more diverse media formats and increasing the automation of its campaign management workflows. As the industry moves toward a more data-driven future, Jinni's focus on title-centric targeting provides a distinct competitive advantage, allowing it to capture a larger share of the entertainment advertising market while providing actionable insights for its enterprise-level clients.
See full Jinni company page