What is Jinni?
Jinni operates an entertainment marketing platform designed to dynamically match users with promoted entertainment titles. Leveraging an entertainment title-centric approach, the platform generates unique user segments for targeted advertising across various exchanges and media sources. By integrating programmatic campaign management features with tailored workflows, Jinni aims to enhance performance and user experience for entertainment marketers.
How much funding has Jinni raised?
Jinni has raised a total of $8.1M across 3 funding rounds:
Angel/Seed
$1.5M
Series A
$1.6M
Series B
$5M
Angel/Seed (2008): $1.5M with participation from Startup Factory
Series A (2009): $1.6M led by DFJ Tamir Fishman Ventures
Series B (2011): $5M supported by DFJ Tamir Fishman Ventures
Key Investors in Jinni
DFJ Tamir Fishman Ventures
DFJ Tamir Fishman Ventures is a leading investment house established in 1997, specializing in mutual funds, portfolio management, hedge funds, and pension agency services. They offer a wide range of personalized investment options, including alternative investments and venture capital funds.
Startup Factory
The Startup Factory operates within the Internet Service Providers, Website Hosting & Internet-related Services industry, focusing on early-stage company development. It is headquartered in Durham, North Carolina.
DFJ Tamir Fishman Ventures
DFJ Tamir Fishman Ventures is a leading investment house established in 1997, specializing in mutual funds, portfolio management, hedge funds, and pension agency services. They offer a wide range of personalized investment options, including alternative investments and venture capital funds.
What's next for Jinni?
With a substantial enterprise-level funding round and a recent strategic investment, Jinni is positioned for accelerated growth. The company's focus on programmatic campaign management and tailored workflows suggests a strategic push towards scaling its operations and enhancing its market penetration. Future developments are likely to involve further refinement of its user-matching algorithms and expansion of its advertising capabilities to capture a larger share of the entertainment marketing technology market.
See full Jinni company page
