What is Jesse & Ben's?
Jesse & Ben's is a specialized food brand dedicated to reimagining classic frozen staples, specifically french fries, through a health-conscious lens. Founded by restaurateurs Jesse Konig and Ben Johnson, the company distinguishes itself by eliminating seed oils, preservatives, and artificial additives in favor of high-quality alternatives like avocado oil and grass-fed beef tallow. This commitment to clean-label integrity positions the firm as a premium player in the frozen food market, appealing to modern consumers who demand both convenience and nutritional transparency. By leveraging their deep industry experience, the founders have successfully translated restaurant-quality flavor profiles into accessible, retail-ready products that challenge traditional, highly processed frozen food norms.
How much funding has Jesse & Ben's raised?
Jesse & Ben's has raised a total of $10M across 1 funding round:
Series A
$10M
Series A (2026): $10M with participation from Greycroft Partners, Rich Products Ventures, Midnight Venture Partners, Grt Sht Ventures, and Willow Growth Partners
Key Investors in Jesse & Ben's
Greycroft Partners
A prominent venture capital firm specializing in internet and mobile markets, providing strategic network access and operational guidance to high-growth consumer and technology companies.
Rich Products Ventures
The corporate venture arm of Rich Products Corporation, focusing on food industry innovation, sustainable production, and the advancement of better-for-you consumer packaged goods.
Midnight Venture Partners
An Austin-based investment firm dedicated to scaling emerging consumer brands through functional go-to-market expertise and strategic operational support.
What's next for Jesse & Ben's?
With the infusion of this latest capital, Jesse & Ben's is poised to enter a critical phase of scaling and market penetration. The strategic focus will likely center on optimizing supply chain efficiencies and expanding retail partnerships to increase brand visibility across national markets. As the company matures, the emphasis will remain on maintaining product quality while navigating the complexities of the broader food system. The involvement of seasoned venture partners suggests a roadmap that includes potential product line diversification and the strengthening of their direct-to-consumer and retail distribution channels. By maintaining their core values of transparency and ingredient integrity, the company is well-equipped to sustain its growth trajectory and solidify its status as a category leader in the better-for-you food segment.
See full Jesse & Ben's company page
