What is Jellysmack?
Founded in 2016 by Michael Philippe, Robin Sabban, and Swann Maizil, Jellysmack operates as a technology-driven creator company. It specializes in identifying and nurturing top-tier video creators by leveraging proprietary data and advanced video optimization tools. These tools are designed to enhance social audience growth, unlock diverse revenue streams, and maximize monetization opportunities for its roster of over 500 influential creators, including notable figures like PewDiePie and MrBeast. Jellysmack's operational model involves optimizing, managing, and distributing creator-generated video content across major platforms such as Facebook, Instagram, Snapchat, TikTok, Twitter, and YouTube. The company's strategy is built on its proven success in scaling its own original content channels in verticals like beauty ('Beauty Studio'), gaming ('Gamology'), and sports ('Oh My Goal'). Collectively, Jellysmack-managed content reaches an impressive 125 million unique U.S. users, capturing nearly 45% of the American population and establishing it as the largest digital-first U.S. company by monthly social media viewers.
How much funding has Jellysmack raised?
Jellysmack has raised a total of $14M across 1 funding round:
Series A
$14M
Series A (2018): $14M with participation from Highland Europe
Key Investors in Jellysmack
Highland Europe
Highland Europe is a growth capital firm that partners with exceptional teams, focusing on building collaborative and successful relationships. They invest in growth-stage, product-led companies across software and consumer sectors in Europe and Israel, targeting those with strong customer momentum and clear product-market fit.
What's next for Jellysmack?
With its substantial enterprise-level backing, Jellysmack is strategically positioned to further accelerate its global expansion and technological innovation. The company's focus on data-driven creator development and multi-platform content distribution suggests a continued emphasis on scaling its creator network and enhancing its monetization capabilities. Future initiatives are likely to involve deeper integration of AI and machine learning for content optimization, exploring new creator verticals, and potentially expanding its direct-to-consumer offerings. This sustained investment signals confidence in Jellysmack's model for empowering creators and its capacity to dominate the evolving digital media ecosystem.
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