What is Jazel?
Founded in 2003 following a strategic spin-off from 10TH DEGREE, Jazel has carved out a specialized niche by providing Tier 1-grade technology solutions to Tier 3 automotive dealerships. The company focuses on delivering brand-compliant, highly customizable website platforms that allow individual dealerships to maintain their unique market identity while benefiting from enterprise-level digital capabilities. Headquartered in Southern California, the firm draws upon deep industry expertise, with its leadership team possessing foundational experience from major automotive manufacturers like Nissan North America. Jazel's core value proposition lies in its ability to bridge the gap between complex digital requirements and the specific operational needs of local auto retailers, ensuring they remain competitive in an increasingly digital-first purchasing environment.
How much funding has Jazel raised?
Jazel has raised a total of $150K across 1 funding round:
Debt
$150K
Debt (2020): $150K with participation from PPP
Key Investors in Jazel
PPP
Public-Private Partnership
What's next for Jazel?
With the successful completion of this late-stage funding round, Jazel is well-positioned to accelerate its product roadmap and expand its footprint within the automotive software ecosystem. The strategic capital will likely be deployed toward enhancing its proprietary website architecture, integrating advanced data analytics, and potentially scaling its service offerings to meet the evolving demands of omnichannel automotive retail. As the industry shifts toward more seamless, integrated digital buying experiences, Jazel's focus on maintaining brand integrity while driving conversion efficiency will be paramount. The company's trajectory suggests a continued emphasis on operational excellence and the deployment of cutting-edge tools that empower dealerships to navigate the complexities of modern consumer behavior, ultimately reinforcing its status as a cornerstone of the automotive digital marketing stack.
See full Jazel company page
