What is Jana?
Jana Mobile Inc. operates a sophisticated mobile rewards platform designed to incentivize consumer actions through airtime distribution. By integrating directly with mobile operators, the company provides a unique value proposition that allows brands to reach and engage users in regions where traditional digital advertising may face friction. The platform is engineered to reward specific user behaviors, effectively turning mobile connectivity into a powerful marketing tool. Jana's market position is defined by its ability to facilitate high-volume, low-latency transactions that drive user acquisition and retention for enterprise clients, positioning it as a vital player in the mobile-first economy.
How much funding has Jana raised?
Jana has raised a total of $93.7M across 5 funding rounds:
Private Equity
$675K
Series A
$8.5M
Unspecified
$15M
Private Equity
$12.5M
Series C
$57M
Private Equity (2009): $675K, investors not publicly disclosed
Series A (2011): $8.5M led by Spark Capital
Unspecified (2013): $15M supported by Publicis Groupe SA
Private Equity (2014): $12.5M featuring Publicis Groupe and Spark Capital
Series C (2016): $57M backed by Spark Capital, Publicis Groupe, and Verizon Ventures
Key Investors in Jana
Spark Capital
Spark Capital is a full-service investment banking firm that provides strategic financial advisory and capital solutions to growing enterprises.
Publicis Groupe
Publicis Groupe is a global leader in marketing, communication, and digital business transformation, providing unified solutions for complex brand challenges.
Verizon Ventures
Verizon Ventures is the corporate venture capital arm of a global telecommunications giant, focusing on investments in connectivity, digital solutions, and network infrastructure.
What's next for Jana?
Looking ahead, Jana is well-positioned to leverage its recent capital injection to deepen its penetration into high-growth mobile markets. The focus will likely shift toward enhancing the platform's data analytics capabilities and expanding its network of global brand partners. As the mobile ecosystem continues to mature, Jana's ability to provide measurable, incentive-based engagement will be paramount in maintaining its competitive edge. The company is expected to prioritize technological innovation, ensuring that its rewards infrastructure remains the gold standard for brands seeking to foster long-term loyalty among mobile-first demographics.
See full Jana company page
