What is Jadu?
Founded in 2020 and based in Los Angeles, California, Jadu has strategically shifted its focus from its origins in holographic performance to the ambitious development of a comprehensive AR gameworld. The company is creating a metaverse experience where 3D NFT avatars can interact within the physical world. To support this vision, Jadu is rolling out game-related items, designed for transportation, as non-fungible tokens in advance of the game's official release. This strategic pivot leverages emerging technologies in AR and NFTs to build an immersive digital environment.
How much funding has Jadu raised?
Jadu has raised a total of $7M across 1 funding round:
Angel/Seed
$7M
Angel/Seed (2021): $7M with participation from LionTree, Coinbase, Nick Adler, Metapurse, Sound Ventures, General Catalyst, The VR Fund, Keith Grossman, and PKO Investments & Progression Fund
Key Investors in Jadu
LionTree
LionTree is an investment and merchant bank specializing in media, technology, and communications, likely providing strategic financial guidance and capital to Jadu's ambitious AR gameworld development.
Coinbase
Coinbase, a prominent cryptocurrency exchange and financial technology provider, brings expertise in the digital asset space, crucial for Jadu's NFT-driven gameworld and avatar economy.
General Catalyst
General Catalyst is a venture capital firm known for backing transformational companies across various stages, suggesting a focus on Jadu's potential for significant market disruption and long-term growth in the AR sector.
What's next for Jadu?
With the recent major strategic investment, Jadu is poised to accelerate the development and launch of its AR gameworld. The company's transition from holographic performance to a gamified metaverse underscores a forward-thinking approach to digital entertainment and asset ownership. The ongoing rollout of NFT-based game items suggests a phased approach to market entry, aiming to build anticipation and a foundational user base. This enterprise-level backing is expected to fuel significant expansion in technology development, content creation, and community building, positioning Jadu to capture a significant share of the burgeoning AR and metaverse markets.
See full Jadu company page
