What is ItsOn?
ItsOn Inc. is a specialized analytics firm focused on the casino industry, providing in-depth insights into revenue generation mechanisms, particularly through slot machines and other gaming options. The company's services encompass detailed analyses of gaming mechanics, player engagement strategies, and the financial dynamics inherent in casino operations. ItsOn aims to serve casino operators, gaming enthusiasts, and market analysts by enhancing the understanding of gambling market trends and operational efficiencies. The company's focus on gaming mechanics and financial dynamics positions it as a key player in data-driven decision-making within the casino sector.
How much funding has ItsOn raised?
ItsOn has raised a total of $42.7M across 4 funding rounds:
Series A
$1.8M
Series B
$15.5M
Series C
$12.9M
Series D
$12.5M
Series A (2010): $1.8M, investors not publicly disclosed
Series B (2012): $15.5M led by SV Angel
Series C (2014): $12.9M supported by Andreessen Horowitz and Tenaya Capital
Series D (2015): $12.5M featuring Delta Partners, Verizon Ventures, Andreessen Horowitz, and Tenaya Capital
Key Investors in ItsOn
Andreessen Horowitz
Andreessen Horowitz is a prominent venture capital firm known for investing in technology companies across various stages. Their involvement suggests a focus on high-growth potential and disruptive innovation within the tech landscape.
Tenaya Capital
Tenaya Capital is an investment firm that provides capital to early-growth stage technology companies. Their backing indicates a strategic interest in supporting the scaling and development of technology-driven businesses.
Delta Partners
Delta Partners is an advisory and investment firm specializing in the Telecoms, Media, and Digital sectors, with a global presence. Their participation suggests an interest in the intersection of technology and media within the gaming industry.
What's next for ItsOn?
With its recent major strategic investment, ItsOn is poised for significant expansion and further development of its analytical capabilities. The enterprise-level funding suggests a strategic push towards scaling operations, enhancing its technology platform, and potentially broadening its market reach within the global casino and gaming industry. This capital infusion will likely enable ItsOn to deepen its research into player behavior, optimize revenue models for operators, and solidify its position as a leader in casino industry intelligence. The company's trajectory indicates a focus on leveraging data to drive innovation and profitability for its clients.
See full ItsOn company page
