What is It's Fresh!?
It's Fresh! is a UK-based agri-foodtech enterprise specializing in the development of sophisticated post-harvest solutions designed to mitigate food wastage. By integrating expertise in agronomy, materials science, and supply chain logistics, the company provides proprietary ethylene management technologies that ensure fresh produce maintains peak quality from harvest to retail. Their market position is defined by a dual focus on enhancing grower returns and reducing the environmental footprint of the global food system. Through its innovative packaging and preservation technologies, the firm serves a critical function in the horticultural value chain, bridging the gap between production and consumer availability.
How much funding has It's Fresh! raised?
It's Fresh! has raised a total of $18.3M across 2 funding rounds:
Private Equity
$10M
Other Financing Round
$8.3M
Private Equity (2018): $10M with participation from AgroFresh Solutions
Other Financing Round (2023): $8.3M led by BGF, Praesidium, and Zintinus
Key Investors in It's Fresh!
BGF
BGF is a prominent London-based investment firm recognized as one of the most active backers of small and mid-sized businesses across the United Kingdom, supporting growth across diverse economic sectors.
Zintinus
Zintinus is a specialized venture capital fund focused on the Food Tech sector, dedicated to accelerating sustainable innovations that drive the transition toward a more efficient global food system.
Praesidium
Praesidium provides organizational risk management and operational expertise, utilizing research-driven methodologies to implement best practices across a wide range of institutional and commercial operations.
What's next for It's Fresh!?
With the successful closure of this major strategic investment, It's Fresh! is poised to accelerate its market penetration and R&D initiatives. The company is expected to focus on expanding its footprint within the global fresh produce industry, particularly by scaling its ethylene control systems to meet the needs of large-scale packers and retailers. Future strategic efforts will likely center on enhancing the scalability of its technology, fostering deeper partnerships within the food tech ecosystem, and continuing its mission to minimize food loss. As the firm transitions into its next phase of growth, the focus remains on delivering measurable sustainability outcomes while maintaining its competitive edge in the rapidly evolving agri-foodtech landscape.
See full It's Fresh! company page
