What is It's Fresh!?
It's Fresh! is a UK-based innovator specializing in the development of sustainable post-harvest technologies designed to mitigate food wastage. By integrating expertise in agronomy, supply chain logistics, and materials science, the company provides essential ethylene management systems that ensure fresh produce maintains peak quality from farm to table. Their market position is defined by a commitment to reducing environmental impact while simultaneously improving economic returns for stakeholders throughout the agricultural value chain. As the global demand for sustainable food systems intensifies, It's Fresh! remains at the forefront of the agri-foodtech revolution, providing scalable solutions that address the systemic inefficiencies inherent in modern food distribution.
How much funding has It's Fresh! raised?
It's Fresh! has raised a total of $18.3M across 2 funding rounds:
Private Equity
$10M
Other Financing Round
$8.3M
Private Equity (2018): $10M with participation from AgroFresh Solutions
Other Financing Round (2023): $8.3M led by Zintinus, Praesidium, and BGF
Key Investors in It's Fresh!
Zintinus
ZINTINUS is a venture capital fund dedicated to fostering innovation in the Food Tech sector, supporting the transition of the food system through sustainable and innovative solutions.
Praesidium
Praesidium provides organizational operations and risk management services, utilizing research-based analysis to implement best practices across diverse operational environments.
BGF
BGF is a prominent UK-based investor focused on supporting the growth of small and mid-sized businesses across various sectors through independent, long-term capital investment.
What's next for It's Fresh!?
With the successful closure of this major enterprise-level funding, It's Fresh! is well-positioned to accelerate its international expansion and deepen its research and development capabilities. The strategic focus will likely shift toward enhancing the efficacy of its ethylene control platforms and broadening its footprint within key global markets. By aligning with partners who prioritize food security and sustainability, the company is poised to set new industry standards for post-harvest management. Future growth will be driven by the continued adoption of its technology by large-scale retailers and exporters, further cementing its status as an indispensable component of the global food supply infrastructure. The firm's ability to navigate complex supply chain challenges will be the primary indicator of its long-term success in the competitive food technology landscape.
See full It's Fresh! company page
