What is Iterable?
Iterable operates as a comprehensive growth marketing platform designed to empower brands in creating, executing, and optimizing cross-channel campaigns. Founded in 2013, the company has established itself as a key player in enabling personalized customer engagement strategies. Its platform facilitates seamless communication across various touchpoints, allowing businesses to foster deeper customer relationships and drive measurable results. The company's trajectory indicates a strong demand for sophisticated marketing automation tools in today's data-driven consumer environment.
How much funding has Iterable raised?
Iterable has raised a total of $341.8M across 6 funding rounds:
Angel/Seed
$1.2M
Series A
$8.2M
Series B
$22.5M
Series C
$50M
Series D
$60M
Series E
$200M
Angel/Seed (2015): $1.2M with participation from 500.com, TEEC Angels, 645 Ventures, ChinaRock Capital Management, and Merus Capital
Series A (2015): $8.2M led by Charles River
Series B (2016): $22.5M supported by Index Ventures and Charles River
Series C (2019): $50M featuring Index Ventures, Stereo Capital, Blue Cloud Ventures, CRV, and Harmony Group Capital
Series D (2019): $60M backed by CRV, Viking Global Investors, Blue Cloud Ventures, Harmony Group Capital, Stereo Capital, and Index Ventures
Series E (2021): $200M with participation from Capital One Ventures, Viking Global Investors, CRV, Blue Cloud Ventures, Adams Street Partners, Silver Lake, Glynn Capital, and DTCP
Key Investors in Iterable
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO. They partner with founders with bold dreams that challenge the status quo to build enduring companies. With offices in San Francisco & London, Index Ventures invests in entrepreneurs all over the world. Generational Index-backed companies include Adyen, Datadog, Discord, Figma, Robinhood, and Roblox.
Blue Cloud Ventures
Blue Cloud Ventures is a venture capital firm that specializes in providing expansion capital to leading cloud software companies. They prioritize collaboration with visionary entrepreneurs and maintain a flexible investment approach, focusing on the needs of their portfolio companies. The firm emphasizes speed and agility in decision-making while fostering long-term partnerships with entrepreneurs. Their commitment extends to actively supporting portfolio companies through various challenges.
CRV
CRV is a venture capital firm that invests in early-stage tech startups. Since 1970, the firm has invested in more than 500 startups at their most crucial stages, including Airtable, DoorDash and Vercel. Founders need more than capital to build a great company. It takes a partner who understands the entrepreneurial journey and knows what it takes to win. From founding to IPO and beyond, CRV is there every step of the way. Founders rely on CRV to be trusted, long-term, committed partners, which has helped make CRV into one of the longest-running venture capital firms in the world.
What's next for Iterable?
With its latest major strategic investment, Iterable is poised for accelerated growth and innovation. The substantial capital infusion suggests a focus on scaling operations, enhancing its platform capabilities, and potentially expanding into new markets. This funding round likely positions Iterable to further solidify its competitive edge against other MarTech solutions, enabling it to invest in advanced AI-driven features and deeper integrations. The company's continued access to significant investment capital signals strong investor confidence in its business model and future prospects, pointing towards a potential for market leadership.
See full Iterable company page
