What is Iterable?
Founded in 2013, Iterable provides a comprehensive growth marketing platform designed to empower brands to create, execute, and optimize cross-channel campaigns. The platform serves as a central hub for customer data, allowing marketers to deliver personalized experiences across email, mobile, web, and other digital touchpoints. By integrating complex data sets into actionable workflows, Iterable enables enterprises to move beyond static messaging, fostering deeper customer loyalty and driving measurable revenue growth. Its market position is defined by its agility in a competitive SaaS landscape, where it competes by offering superior orchestration tools that bridge the gap between technical data infrastructure and creative marketing execution.
How much funding has Iterable raised?
Iterable has raised a total of $341.8M across 6 funding rounds:
Angel/Seed
$1.2M
Series A
$8.2M
Series B
$22.5M
Series C
$50M
Series D
$60M
Series E
$200M
Angel/Seed (2015): $1.2M with participation from ChinaRock Capital Management, Merus Capital, 500.com, TEEC Angels, and 645 Ventures
Series A (2015): $8.2M led by Charles River
Series B (2016): $22.5M supported by Index Ventures and Charles River
Series C (2019): $50M featuring Harmony Group Capital, Blue Cloud Ventures, Index Ventures, CRV, and Stereo Capital
Series D (2019): $60M backed by Index Ventures, Blue Cloud Ventures, CRV, Stereo Capital, Viking Global Investors, and Harmony Group Capital
Series E (2021): $200M with participation from Viking Global Investors, Adams Street Partners, Silver Lake, Blue Cloud Ventures, Capital One Ventures, Glynn Capital, DTCP, and CRV
Key Investors in Iterable
Index Ventures
A premier venture firm that partners with founders from seed to IPO, known for backing generational companies that challenge the status quo.
Blue Cloud Ventures
A specialized venture capital firm focused on providing expansion capital to leading cloud software companies, emphasizing speed and long-term collaboration.
CRV
One of the longest-running venture capital firms, CRV provides early-stage support and strategic guidance to tech startups throughout their entrepreneurial journey.
What's next for Iterable?
With the infusion of capital from its latest financing round, Iterable is well-positioned to enter its next phase of maturity. The company is expected to prioritize the expansion of its artificial intelligence and machine learning capabilities, which are essential for predictive customer journey mapping. Furthermore, the strategic focus will likely shift toward deepening its footprint in international markets and enhancing its enterprise-grade security and compliance features. As the demand for hyper-personalized digital interaction continues to rise, Iterable's roadmap suggests a commitment to maintaining its competitive edge through continuous innovation and strategic partnerships with global technology leaders.
See full Iterable company page
