What is Iterable?
Founded in 2013, Iterable provides a comprehensive growth marketing platform that enables brands to create, execute, and optimize cross-channel campaigns. The company's software-as-a-service (SaaS) solution is engineered to help marketing teams move beyond static messaging, allowing for dynamic, personalized customer engagement at scale. By integrating disparate data sources, Iterable enables organizations to deliver relevant content across email, mobile, web, and other channels, effectively bridging the gap between customer data and actionable marketing insights. Its position in the market is defined by its focus on flexibility, speed, and the ability to handle complex, high-volume data environments typical of modern enterprise clients.
How much funding has Iterable raised?
Iterable has raised a total of $341.8M across 6 funding rounds:
Angel/Seed
$1.2M
Series A
$8.2M
Series B
$22.5M
Series C
$50M
Series D
$60M
Series E
$200M
Angel/Seed (2015): $1.2M with participation from Merus Capital, 645 Ventures, TEEC Angels, 500.com, and ChinaRock Capital Management
Series A (2015): $8.2M led by Charles River
Series B (2016): $22.5M supported by Charles River and Index Ventures
Series C (2019): $50M featuring Index Ventures, Stereo Capital, Blue Cloud Ventures, CRV, and Harmony Group Capital
Series D (2019): $60M backed by Index Ventures, Blue Cloud Ventures, Stereo Capital, Viking Global Investors, CRV, and Harmony Group Capital
Series E (2021): $200M with participation from Glynn Capital, CRV, Viking Global Investors, Adams Street Partners, Silver Lake, Blue Cloud Ventures, DTCP, and Capital One Ventures
Key Investors in Iterable
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO, partnering with founders who challenge the status quo to build enduring companies.
Blue Cloud Ventures
Blue Cloud Ventures is a venture capital firm that specializes in providing expansion capital to leading cloud software companies, prioritizing collaboration with visionary entrepreneurs.
CRV
CRV is a long-standing venture capital firm that invests in early-stage tech startups, providing support from the initial founding stages through to IPO and beyond.
What's next for Iterable?
With the successful completion of its Series E round, Iterable is well-positioned to accelerate its product roadmap and expand its global footprint. The strategic focus moving forward likely involves deepening its artificial intelligence and machine learning capabilities to further automate campaign optimization and predictive customer modeling. As the company scales, it will likely prioritize the enhancement of its enterprise-grade security and compliance features to meet the rigorous demands of global brands. Furthermore, the continued support from institutional investors suggests a long-term strategy aimed at sustained market leadership and potential future liquidity events, as the company continues to challenge the status quo in the marketing automation landscape.
See full Iterable company page
