What is Iterable?
Iterable operates as a comprehensive growth marketing platform designed to empower brands in creating, executing, and optimizing sophisticated cross-channel campaigns. Founded in 2013, the company has established itself as a key player in the marketing technology sector, offering solutions that enable personalized customer engagement at scale. Its platform facilitates seamless communication across various channels, driving customer loyalty and business growth. The substantial investment underscores the market's confidence in Iterable's technology and its potential to disrupt traditional marketing approaches.
How much funding has Iterable raised?
Iterable has raised a total of $341.8M across 6 funding rounds:
Angel/Seed
$1.2M
Series A
$8.2M
Series B
$22.5M
Series C
$50M
Series D
$60M
Series E
$200M
Angel/Seed (2015): $1.2M with participation from Merus Capital, 645 Ventures, ChinaRock Capital Management, TEEC Angels, and 500.com
Series A (2015): $8.2M led by Charles River
Series B (2016): $22.5M supported by Charles River and Index Ventures
Series C (2019): $50M featuring Blue Cloud Ventures, CRV, Stereo Capital, Index Ventures, and Harmony Group Capital
Series D (2019): $60M backed by Blue Cloud Ventures, Viking Global Investors, Index Ventures, Stereo Capital, Harmony Group Capital, and CRV
Series E (2021): $200M with participation from Capital One Ventures, CRV, Viking Global Investors, Blue Cloud Ventures, Silver Lake, Glynn Capital, DTCP, and Adams Street Partners
Key Investors in Iterable
Blue Cloud Ventures
Blue Cloud Ventures is a venture capital firm specializing in providing expansion capital to leading cloud software companies, prioritizing collaboration with visionary entrepreneurs and maintaining a flexible investment approach.
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO, partnering with founders with bold dreams to build enduring companies.
CRV
CRV is a venture capital firm that invests in early-stage tech startups, acting as a trusted, long-term partner for founders from founding to IPO and beyond.
What's next for Iterable?
With its recent major strategic investment, Iterable is poised for accelerated growth and innovation. The company is expected to leverage this capital infusion to further develop its platform, expand its market reach, and enhance its competitive edge in the dynamic martech industry. Strategic initiatives will likely focus on deepening customer relationships, exploring new technological integrations, and solidifying its position as a leader in personalized marketing solutions. The ongoing backing from prominent investors signals a strong belief in Iterable's long-term vision and its capacity to achieve significant milestones.
See full Iterable company page
