What is iSpot.tv?
Headquartered in Bellevue, Washington, iSpot.tv provides marketers with real-time media measurement and performance insights to advertise and stay ahead of the competition. The company operates at the intersection of big data and advertising technology, offering a comprehensive platform that tracks television ad airings and correlates them with digital consumer behavior. By providing granular visibility into ad effectiveness, iSpot.tv empowers enterprise clients to make data-driven decisions in an increasingly fragmented media landscape. Its market position is defined by its ability to bridge the gap between traditional linear television and modern digital performance marketing, a capability that has become essential for global brands seeking to maximize return on investment.
How much funding has iSpot.tv raised?
iSpot.tv has raised a total of $382.8M across 5 funding rounds:
Angel/Seed
$575K
Series A
$5.3M
Series B
$21.9M
Series C
$30M
Other Financing Round
$325M
Angel/Seed (2012): $575K, investors not publicly disclosed
Series A (2013): $5.3M led by Madrona Venture Group, LLC and TL Ventures
Series B (2015): $21.9M supported by Insight Venture Partners and Madrona Venture Group, LLC
Series C (2018): $30M featuring Insight Venture Partners and Madrona Venture Group
Other Financing Round (2022): $325M backed by Goldman Sachs
Key Investors in iSpot.tv
Insight Venture Partners
A global venture capital and private equity firm that invests in high-growth technology and software companies, providing operational support to help portfolio companies scale effectively.
Madrona Venture Group, LLC
A venture capital firm founded in 1995 that focuses on early-stage and growth-stage investments in consumer internet, commercial software, and technology services.
Goldman Sachs
A leading global investment banking and management firm that provides strategic advisory, financing, and capital market services to institutional and corporate clients.
What's next for iSpot.tv?
Looking ahead, the infusion of capital from the latest financing round will likely be directed toward accelerating product innovation and expanding the company's footprint in the global advertising technology market. As the industry shifts toward more automated and data-centric buying models, iSpot.tv is poised to leverage its robust measurement infrastructure to capture additional market share. Strategic priorities will likely include the enhancement of cross-platform attribution models and the deepening of partnerships with major media networks and digital platforms. By maintaining its focus on high-fidelity data and actionable insights, iSpot.tv is set to remain a cornerstone of the modern marketing stack, facilitating the transition toward a more transparent and efficient advertising economy.
See full iSpot.tv company page
