What is IRIS.TV?
Founded in 2013 and headquartered in Los Angeles, IRIS.TV provides a specialized software suite designed to automate personalized video programming. The platform enables publishers to increase engagement and simplify complex distribution operations across fragmented digital ecosystems. By leveraging user interaction data, the company's technology ensures that content delivery is both relevant and optimized for maximum viewership, effectively bridging the gap between content owners and their target audiences in an increasingly competitive media landscape.
How much funding has IRIS.TV raised?
IRIS.TV has raised a total of $25.9M across 5 funding rounds:
Unspecified
$759K
Angel/Seed
$1.7M
Series A
$5.3M
Debt
$150K
Series B
$18M
Unspecified (2013): $759K, investors not publicly disclosed
Angel/Seed (2013): $1.7M, investors not publicly disclosed
Series A (2015): $5.3M supported by Sierra Wasatch, Progress Ventures, and BDM International
Debt (2020): $150K featuring PPP
Series B (2021): $18M backed by Intel Capital, Mirae Asset Global Investments LLC, WISE Ventures LLC, and Quest Venture Partners
Key Investors in IRIS.TV
Intel Capital
A division of Intel that invests in innovative startups targeting artificial intelligence, datacenter, and next-generation compute technologies.
Quest Venture Partners
A Silicon Valley-based venture capital firm specializing in early-stage investments and guiding startups through their growth journey.
Sierra Wasatch
A venture capital firm founded by Susan Stone that focuses on early-stage investments within the digital media industry.
What's next for IRIS.TV?
With the recent influx of capital, IRIS.TV is well-positioned to accelerate its product roadmap and expand its footprint in the OTT and digital media markets. The strategic focus will likely center on enhancing the intelligence of its personalization algorithms and deepening integrations with major streaming platforms. As the demand for high-quality, data-driven video experiences continues to rise, the company's ability to provide scalable, automated solutions will be pivotal in maintaining its competitive advantage. Future growth will likely involve further penetration into enterprise-level accounts, leveraging the backing of institutional investors to solidify its market leadership.
See full IRIS.TV company page
