What is Iris&Romeo?
Founded in 2017 and based in Sunnyvale, California, Iris&Romeo is a movement-driven company dedicated to liberating women from outdated ideals and limited choices. The brand emphasizes clean formulations free of toxins and aims to simplify women's lives, allowing them to focus on more important pursuits. This ethos is central to their product development and brand messaging, positioning them as a forward-thinking entity in the beauty and wellness industry.
How much funding has Iris&Romeo raised?
Iris&Romeo has raised a total of $6M across 2 funding rounds:
Angel/Seed
$2M
Other Financing Round
$4M
Angel/Seed (2021): $2M with participation from BrandProject
Other Financing Round (2022): $4M led by BrandProject
Key Investors in Iris&Romeo
BrandProject
BrandProject is an investment firm specializing in accelerating and scaling innovative brands, with a focus on early-stage companies and Series A growth capital. They have a track record of supporting founders and fostering diversity within their portfolio.
BrandProject
BrandProject is an investment firm specializing in accelerating and scaling innovative brands, with a focus on early-stage companies and Series A growth capital. They have a track record of supporting founders and fostering diversity within their portfolio.
What's next for Iris&Romeo?
With the recent influx of enterprise-level capital, Iris&Romeo is poised for significant growth and strategic expansion. The company's commitment to clean products and female empowerment, coupled with substantial financial backing, suggests a trajectory focused on scaling operations, enhancing product lines, and broadening market reach. Future developments will likely involve leveraging this investment to further solidify their brand presence and impact within the conscious consumer market, potentially exploring new product categories or distribution channels.
See full Iris&Romeo company page
