What is Iris Plans?
Founded in 2015 and headquartered in Austin, Texas, Iris Plans operates as a specialized, tech-enabled service provider focused on Advance Care Planning. The company addresses a critical gap in the healthcare continuum by offering virtual ACP services that are accessible nationwide. By integrating directly with payers and value-based healthcare providers, Iris Plans ensures that patients with serious medical conditions receive personalized, compassionate care coordination. This model not only improves patient outcomes but also aligns with the broader industry shift toward sustainable, outcome-oriented healthcare delivery systems. The company's ability to bridge the gap between complex medical needs and accessible digital solutions positions it as a vital component of the modern healthcare infrastructure.
How much funding has Iris Plans raised?
Iris Plans has raised a total of $6.8M across 4 funding rounds:
Angel/Seed
$750K
Other Financing Round
$850K
Angel/Seed
$5.1M
Debt
$150K
Angel/Seed (2016): $750K with participation from Better Ventures
Other Financing Round (2016): $850K led by Green D Ventures and Better Ventures
Angel/Seed (2017): $5.1M supported by Better Ventures, LiveOak Venture Partners, and Activated Venture Partners
Debt (2020): $150K featuring PPP
Key Investors in Iris Plans
Better Ventures
Better Ventures is a mission-driven venture capital firm that invests in early-stage startups focusing on leveraging science and technology to create a sustainable economy that benefits people and the planet.
LiveOak Venture Partners
LiveOak is a venture capital firm that invests early in exceptional Texas-based founders, focusing on tech and tech-enabled service companies from Pre-seed to Series B.
Activated Venture Partners
Active Venture Partners is a new generation venture capital firm focused on making a lasting impact by investing in passionate entrepreneurs driven to make a difference.
What's next for Iris Plans?
With a robust foundation of capital, Iris Plans is well-positioned to expand its footprint within the value-based care ecosystem. The company's strategic roadmap likely involves deepening its integration with existing payer networks and enhancing its virtual service delivery platform to accommodate a growing patient base. As the healthcare industry continues to prioritize patient-centered outcomes and cost-efficiency, Iris Plans is poised to leverage its technological expertise to drive further innovation in ACP. Future growth will likely focus on scaling its nationwide reach and strengthening its partnerships with healthcare providers to ensure that high-quality, compassionate care remains a standard for those navigating serious medical challenges.
See full Iris Plans company page
