What is iPrice Group?
iPrice Group operates as a premier meta-search platform, effectively bridging the gap between millions of consumers and a vast network of e-commerce merchants. Since its inception in 2014, the company has diversified its operational footprint into three distinct business lines: price comparison for electronics and health and beauty, product discovery for fashion and home and living, and a comprehensive coupon aggregation service. By leveraging data-driven insights and sophisticated search algorithms, iPrice has established itself as a critical intermediary in the fragmented Southeast Asian digital economy, facilitating seamless transactions and informed purchasing decisions for users in Malaysia, Indonesia, Singapore, Vietnam, Thailand, the Philippines, and Hong Kong.
How much funding has iPrice Group raised?
iPrice Group has raised a total of $17.3M across 5 funding rounds:
Angel/Seed
$550K
Angel/Seed
$1.2M
Series A
$4M
Series B
$10M
Corporate Investment
$1.5M
Angel/Seed (2015): $550K with participation from Asia Venture Group
Angel/Seed (2015): $1.2M led by 500.com, Starstrike Ventures, Asia Venture Group, and Venturra
Series A (2016): $4M supported by Asia Venture Group, Venturra, and Gobi Partners
Series B (2020): $10M featuring ACA Investments Pte Ltd, LINE Ventures, Daiwa PI Partners Co. Ltd., and Mirae Asset-Naver Asia Growth Fund
Corporate Investment (2021): $1.5M backed by Woowa Brothers
Key Investors in iPrice Group
Asia Venture Group
Asia Venture Group is a firm that focuses on providing innovative solutions and services tailored to meet the needs of its clients, leveraging data-driven strategies to improve online presence.
Venturra
Venturra is a Southeast Asia-based venture capital firm that invests in early-stage, high-growth technology-enabled companies with the ambition to redefine industries.
Gobi Partners
Gobi Partners is a regional venture capital firm with a strong presence across China and ASEAN, supporting entrepreneurs from early to growth stages in emerging markets.
What's next for iPrice Group?
Following this major strategic investment, iPrice Group is well-positioned to accelerate its expansion and deepen its technological moat. The company's roadmap likely involves further integration of AI-driven personalization to refine product discovery, alongside potential geographic consolidation to solidify its leadership in emerging markets. As the digital commerce ecosystem in Southeast Asia matures, iPrice's focus on high-intent traffic and merchant connectivity will be pivotal in maintaining its competitive advantage. The infusion of capital provides the necessary liquidity to scale operations, optimize user acquisition costs, and potentially explore new verticals that align with its existing price-comparison and discovery framework, ensuring long-term sustainability in an increasingly crowded e-commerce landscape.
See full iPrice Group company page
