What is iPrice Group?
iPrice Group operates as a sophisticated meta-search engine that bridges the gap between consumers and a vast network of e-commerce merchants. By aggregating data across electronics, health and beauty, fashion, and home living, the platform provides a streamlined shopping experience that optimizes consumer decision-making. Since its inception in 2014, the company has scaled rapidly, establishing a dominant footprint in Malaysia, Indonesia, Singapore, Vietnam, Thailand, the Philippines, and Hong Kong. Its business model, which integrates price comparison, product discovery, and coupon aggregation, positions it as a critical intermediary in the fragmented Southeast Asian retail ecosystem.
How much funding has iPrice Group raised?
iPrice Group has raised a total of $17.3M across 5 funding rounds:
Angel/Seed
$550K
Angel/Seed
$1.2M
Series A
$4M
Series B
$10M
Corporate Investment
$1.5M
Angel/Seed (2015): $550K with participation from Asia Venture Group
Angel/Seed (2015): $1.2M led by Starstrike Ventures, Venturra, Asia Venture Group, and 500.com
Series A (2016): $4M supported by Asia Venture Group, Gobi Partners, and Venturra
Series B (2020): $10M featuring Mirae Asset-Naver Asia Growth Fund, ACA Investments Pte Ltd, Daiwa PI Partners Co. Ltd., and LINE Ventures
Corporate Investment (2021): $1.5M backed by Woowa Brothers
Key Investors in iPrice Group
Venturra
Venturra is a Southeast Asia-based venture capital firm that invests in early-stage, high-growth technology-enabled companies, focusing on businesses with the ambition to redefine industries.
Asia Venture Group
Asia Venture Group provides innovative solutions and services tailored to meet client needs, focusing on enhancing user experience through data analysis and website optimization.
Gobi Partners
Gobi Partners is a regional venture capital firm with a strong presence across China and ASEAN, supporting entrepreneurs from early to growth stages in emerging markets.
What's next for iPrice Group?
The infusion of capital from recent financing rounds provides iPrice Group with the necessary liquidity to deepen its technological moat and expand its merchant partnerships. As the company transitions from a high-growth startup to a mature enterprise-level player, strategic focus will likely shift toward enhancing data-driven personalization and deepening its integration within the regional digital economy. By leveraging its existing user base and market intelligence, iPrice is well-positioned to capitalize on the continued shift toward online retail, potentially exploring further vertical integration or advanced AI-driven shopping tools to maintain its competitive edge against regional incumbents.
See full iPrice Group company page
