What is &Done?
&Done operates at the intersection of advanced cosmetic science and consumer-centric beauty solutions. By focusing on the unique structural requirements of Indian hair, the company addresses critical pain points such as environmental damage, humidity-induced frizz, and heat-related stress. Their product portfolio, which includes high-efficacy shampoos and conditioners, leverages globally sourced actives to deliver professional-grade results. This niche positioning allows &Done to capture significant market share among urban consumers who prioritize quality and functionality in their daily grooming routines. The brand's commitment to multi-functional, time-efficient formulas aligns with the lifestyle needs of modern women, establishing a strong competitive moat in the premium haircare segment.
How much funding has &Done raised?
&Done has raised a total of $733K across 1 funding round:
Angel/Pre-Seed
$733K
Angel/Pre-Seed (2025): $733K with participation from All In Capital and M&G
Key Investors in &Done
All In Capital
A venture capital firm specializing in early-stage Indian startups, providing both financial capital and a robust founder-led mentorship network.
M&G
A global international asset manager with a long-standing history of institutional investment, providing stability and scale to high-growth ventures.
What's next for &Done?
With this major enterprise-level funding, &Done is poised to transition from a high-potential startup to a dominant player in the regional beauty market. The strategic allocation of these funds will likely focus on expanding distribution channels, enhancing supply chain resilience, and investing in R&D to broaden their product ecosystem. As the company scales, the focus will shift toward optimizing customer acquisition costs and deepening brand loyalty through data-driven marketing initiatives. By leveraging the expertise of its backers, &Done is set to navigate the complexities of the beauty industry, potentially exploring new product categories that complement its existing haircare line while maintaining its core value proposition of salon-trusted, science-backed performance.
See full &Done company page
