What is &Done?
&Done operates as a specialized beauty tech entity focused on the development of salon-trusted haircare products tailored specifically for the unique physiological characteristics of Indian hair. By integrating advanced global actives into multi-functional formulas, the company addresses critical concerns such as heat-induced damage and humidity-related frizz. Their product portfolio, which includes high-performance shampoos and conditioners, is engineered to provide moisture retention and structural repair for women with active, fast-paced lifestyles. The brand distinguishes itself through a commitment to scientific rigor and a deep understanding of regional hair needs, effectively bridging the gap between professional salon quality and accessible consumer goods.
How much funding has &Done raised?
&Done has raised a total of $733K across 1 funding round:
Angel/Pre-Seed
$733K
Angel/Pre-Seed (2025): $733K with participation from M&G and All In Capital
Key Investors in &Done
M&G
M&G plc is an international savings, investment, and asset management firm that provides comprehensive financial solutions to a global client base.
All In Capital
All In Capital is a venture capital firm specializing in early-stage Indian startups, utilizing a founder-led community approach to provide both capital and mentorship.
What's next for &Done?
With this major enterprise-level funding, &Done is poised to execute an aggressive expansion strategy aimed at capturing a larger share of the premium haircare segment. The company plans to leverage these resources to scale its distribution networks, potentially entering new retail channels while simultaneously investing in R&D to broaden its product range. Future initiatives will likely focus on strengthening brand equity through targeted marketing campaigns and enhancing the digital customer experience. By maintaining its focus on high-performance, science-backed solutions, &Done is strategically positioned to become a dominant player in the evolving Indian beauty ecosystem, setting new benchmarks for quality and efficacy in the haircare category.
See full &Done company page