What is &Done?
&Done is a direct-to-consumer haircare brand that specializes in salon-trusted products meticulously formulated for Indian hair. Leveraging advanced actives sourced globally, their multi-functional formulas are engineered to combat the unique challenges presented by Indian hair, including damage from heat and humidity. The product range encompasses shampoos and conditioners focused on damage repair and moisture retention, catering to women seeking high-performance haircare solutions for their busy lifestyles.
How much funding has &Done raised?
&Done has raised a total of $733K across 1 funding round:
Angel/Pre-Seed
$733K
Angel/Pre-Seed (2025): $733K with participation from M&G and All In Capital
Key Investors in &Done
M&G
M&G, established in 1931 and based in London, is an international asset manager serving both individual and institutional investors.
All In Capital
All In Capital is a venture capital firm that focuses on early-stage Indian startups, particularly at the pre-seed and seed stages, offering financial backing and extensive founder support.
What's next for &Done?
The recent major enterprise-level funding positions &Done for significant scaling and market expansion. This strategic investment will likely fuel product development, enhance marketing efforts to reach a broader consumer base, and potentially explore new distribution channels. The company's focus on specialized formulations for Indian hair, combined with this substantial capital injection, suggests a trajectory towards becoming a dominant player in the premium haircare segment within India and potentially beyond.
See full &Done company page
