What is Invodo?
Invodo operates as a full-service eCommerce video solution, specializing in the creation of high-impact product videos at scale. Its proprietary platform and player are engineered to influence consumer behavior directly at the point of purchase. By deploying Invodo's video technology, online retailers, including those within the Internet 500, and major brands have reported increased sales conversion rates, enhanced traffic through SEO and social media channels, and a reduction in product returns. As an active member of Shop.org, Invodo collaborates closely with leading online retailers to continuously refine and elevate the online shopping experience.
How much funding has Invodo raised?
Invodo has raised a total of $10.4M across 2 funding rounds:
Series A
$4.4M
Series B
$6M
Series A (2008): $4.4M with participation from Sevin Rosen Funds and S3 Ventures
Series B (2009): $6M led by Sevin Rosen Funds and S3 Ventures
Key Investors in Invodo
Sevin Rosen Funds
Sevin Rosen Funds is a Texas-based venture capital firm with a history dating back to the pioneering days of personal computing. Established in 1981, the firm has a track record of investing in innovative technology companies.
S3 Ventures
S3 Ventures is the largest venture capital firm focused on Texas, investing in sectors such as business technology and digital experiences. They are known for their patient and flexible investment approach, backing visionary founders.
What's next for Invodo?
With the recent major strategic investment, Invodo is poised for accelerated growth and enhanced market penetration. The company's focus on scalable video production and its data-driven approach to increasing conversion rates and reducing returns position it favorably within the rapidly evolving eCommerce landscape. Future developments are likely to center on expanding its platform capabilities, deepening integrations with key online retailers, and leveraging its video analytics to provide even greater insights into consumer purchasing patterns. This strategic financing will empower Invodo to further solidify its position as a leader in video-driven eCommerce solutions.
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